Authentic Influence · 2020-08-06 · 28 min
On today's episode of Authentic Influence , Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Today, you'll learn: How a brush with teflon poisoning led Jordan to found Caraway Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook How the individual cook at home story is being told at scale today (and there's quite a few to choose from - the brand has sold out of everything 10 times over this year) Caraway's newest product launch, and hopes surrounding it As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: . Be sure to follow our LinkedIn page to catch all of our content there: .
REEF Chief Creative Officer Alan Philips: The Power of Proximity58 / 100Function of Beauty CMO Lorna Sommerville: How to Achieve Complete Custom CareRakuten Rewards CMO Dana Marineau: "Influencers" and "influencers"Cleveland Cavaliers CMO Tracy Marek: Helping Communities Power ForwardThirdLove Co-Founder and CEO Heidi Zak: Building a Better Bra