Authentic Influence · 2020-08-03 · 36 min
On today's episode of Authentic Influence , Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020. Today, you'll learn: Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana Advice on becoming more authentic; specifically, how that translates to world-class leadership The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i) How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization" How stories of "influencers" are leveraged to fuel growth What Dana is most excited about at Rakuten going forward Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: . Be sure to follow our LinkedIn page to catch all of our content there: .
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