The Power of Purpose: Building a Social Enterprise with Cecilia Crossley

Episode notes

In this episode of Aspire to Inspire, Staffbase Chief People Officer Neil Morrison talks with Cecilia Crossley, founder of the social enterprise From Babies with Love and host of the How HR Leaders Change the World podcast. Cecilia shares her journey of building a business that channels 100% of its profits to support orphaned and abandoned children globally. With stories that range from early challenges to her motivation for using business as a force for good, Cecilia highlights how thoughtful communication can align business impact with social change. Through this conversation, Neil and Cecilia delve into the power of purpose-driven storytelling, the significance of the UN Sustainable Development Goals, and the role of HR leaders in transforming workplace culture. Cecilia also discusses the meaningful impact of From Babies with Love’s mission on employees and corporate clients alike, bringing together purpose and profitability. ========= Selected People, Places & Things Mentioned: From Babies with Love ; How HR Leaders Change the World ; UN Sustainable Development Goals (SDGs) ; KPMG UK ; NGO ; UNICEF ; Save the Children ; (Prince) King Charles ; Prince George ; HELLO!

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