Misinformation Wars: The Executive Playbook for Crisis Comms with Tom Wentworth - Aspire to Inspire Podcast

Topics in this episode

Leadership communication Cybersecurity Artificial intelligence Crisis communications narrative

Episode notes

How can lessons from cybersecurity lead to revelations about communicating under pressure? Join Staffbase SVP & GM David Maffei as he sits down with Tom Wentworth, CMO at incident.io, to unpack the biggest challenges leaders face in modern crisis communications. In this high-stakes episode, they explore why fear is the #1 silent killer in leadership communication, how executives can own the narrative during a crisis, and the cybersecurity lessons every business must learn to protect their reputation. With firsthand insights from the CrowdStrike crisis, Boeing’s PR disaster, and AI’s growing role in corporate risk, Tom shares why clarity beats complexity and how the right communication strategy can save your brand from catastrophe. Whether you're a CXO, marketer, or crisis manager, this conversation is packed with actionable takeaways on building trust, preventing misinformation, and using AI to stay ahead of threats. Tune in now and discover how to lead with confidence when the stakes are high.