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Index/Product/Arguing Agile
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AA241 - Product Risk: How Assumptions Kill Your Product (and Your Company, Eventually)

Arguing Agile · 2025-12-17 · 53 min

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Topics in this episode

Agile coachingProduct ManagementMarty Caganproduct risk analysisagile product management

Episode notes

Stop wasting time building the wrong thing faster! In this episode of Arguing Agile, Product Manager: Brian Orlando and Business Agility Coach to THE STARS: Om Patel respond to yet another listener question, discussing Product Risk Analysis in agile environments! Listen or watch as they challenge the common misconception that analyzing risks upfront is "waterfall" and reveal why ignoring product risks until you've burned three sprints is how teams end up building features nobody wants. Stick around while the hosts break down Marty Cagan's four critical product risks (Valuable, Usable, Feasible, and Business-Viable) but stick around for the conversation on why most teams focus on execution risks while the real product killers are hiding in plain sight!

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