Architecture of Sales · 2026-05-16 · 5 min
We ran over 30 go-to-market projects in Poland. Here is what killed the ones that failed. In this episode, Dominik Wantuch - founder of Architecture of Sales, a B2B lead generation and sales outsourcing agency based in Gdańsk, Poland - shares the 9 preparation points that every SaaS company must have in place before entering the Polish market. This episode is specifically for SaaS companies planning Polish market entry in the next 6 months. If that is you, it might save your budget. If it is not, it will save you time. WHAT YOU WILL LEARN The companies that failed all had the same gaps. The ones that succeeded started preparing before their first customer - not after. Dominik breaks down exactly what that preparation looks like across nine areas: 1. Segment your existing customers Start by mapping who you already serve - by industry, company size, revenue, or the shared problem you solve. This becomes the foundation of your storytelling in Poland. 2. Build a Polish demo environment Seeing is believing. Polish buyers need to see Polish examples from their own business context - not generic screenshots. Localise your demo before your first call. 3.
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