Why New Agencies Should Break the Vertical Niching Rule

Episode notes

Everyone tells new agencies to niche down. Pick one industry. Focus. Specialize. But what if that advice is holding you back? In this episode of the Agency Growth Series, Jonny Nastor challenges the conventional wisdom around vertical niching. Instead of niching down to one industry, Jonny built a million-dollar agency by doing the opposite: solving the same problem across multiple industries . His horizontal approach helped the agency scale faster, work with better-fit clients, and avoid getting stuck doing work he didn’t enjoy. And he’s sharing this playbook with us. You’ll learn how to: Deliver high-quality results without deep domain expertise Vet and land the right clients regardless of industry Price your services confidently, even without a vertical focus This episode is for any new agency owner tired of following “niching playbooks” that don’t fit. By the end, you’ll have a clear, actionable horizontal niching strategy to build momentum, stay flexible, and grow without compromising your vision. About Jonny Nastor Jonny Nastor is a DTC SEO strategist and the founder of Digital Commerce Partners, a content-focused SEO agency built for e-commerce businesses.

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