Beyond Google: How Smart Agencies are Winning with Search Everywhere Optimization

Episode notes

Learn about Search Everywhere Optimization, leveraging platforms like Reddit and YouTube, and how to adapt your SEO strategies to meet the demands of AI search behavior. As AI search engines pull citations from Reddit, YouTube, and other non-blog sources, agencies that only optimize for Google content are already ceding ground they don't realize they're losing. Jules breaks down what "Search Everywhere Optimization" actually means in practice, how Scalerrs repositioned around it in response to real client demand, and what SEO agencies need to do - or at least advise their clients on - if they want to stay relevant. If you run or work inside an SEO agency serving SaaS clients, this episode challenges you to audit what your current service scope is actually delivering.

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• Why New Agencies Should Break the Vertical Niching Rule
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