Agencies That Build · 2023-09-01 · 42 min
In this episode, we are joined by Fred Pike, the Managing Director and GA & GTM Practice Lead at North Woods Digital. He is a seasoned expert in analytics, an accomplished presenter, and a dedicated educator who has crafted numerous online courses for beginners. In this conversation, he discusses practicing Google Tag Manager in his agency and strategies for forecasting business growth challenges. Discussion Points - What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 6:32 Could you explain how you initiated and led the Google Tag Manager practice in your agency? What prompted you to establish this practice? 8:22 When exploring courses, should individuals begin with beginner-level Google Analytics (GA) courses, or should they consider other topics? 11:22 How do you position your analytics services in client acquisition? Is it a primary focus or complementary to other offerings? 14:57 How do you tackle forecasting challenges for business growth, particularly in custom software solutions? How accurate is your forecast for the upcoming months? 19:52 How do you handle overstaffing or excess production capacity caused by low client demand?
Marketing for the Modern World: Strategies with Evan O'Brien54 / 100Mastering Client Relationships & Team Motivation in a Competitive Market - Devin ConcannonNavigating Transparency, Collaboration, and Remote Teams with Tyler Sticka - S2 Ep. 20Agency Avant-Garde: Charting a Global Course to Scale - Jeff Gapinski - S2 Ep.19More than Words: Utilising communication strategies to unlock Clarity - Javier Santana - S2 Ep.17