Agencies That Build · 2023-09-08 · 34 min
In this episode, we are joined by Jeff Gapinski, Partner and President of Huemor, a master of user-centered design and crafting immersive online experiences. Jeff's insights into user behavior and his ability to design websites that resonate with target audiences have contributed to his agency's success in helping businesses achieve remarkable results. In this conversation, he discusses the motivation behind global expansion and strategies for consistently generating leads. Discussion Points - What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 1:34 Could you please tell us a little bit about Huemor? What is its origin story? 4:38 How do you and your co-founder split responsibilities and what does the yin and yang dynamic look like between the two of you? 8:10 Was there a specific pivot point or moment when you felt that your business had become legitimate and transformed into a real, thriving enterprise? 9:29 Why did you decide to expand globally? Was it driven by talent, cost, or a mix of factors, and how did you achieve success despite the economic challenges many agencies face today?
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