Beyond Selling: How to Build Rainmakers Inside Your CPA Firm

Episode notes

If the growth of your accounting firm depends on you bringing in every new client, your firm has a growth bottleneck. Many CPA firm owners think business development means selling. Networking events. Asking for referrals. Closing deals. Because of that assumption, many practitioners avoid it altogether. But business development in a modern accounting firm is much broader and far more strategic. 0:00 - How to Build Rainmakers Inside Your CPA Firm | Business Development for Accounting Professionals 5:32 - What Business Development Really Means for CPA Firms (Beyond Just Selling) 10:18 - The 4 Types of Rainmakers Every Accounting Firm Needs 16:45 - How to Build a Business Development Culture in Your CPA Firm 22:10 - Client Retention & Growing Revenue Without Cold Selling | CPA Firm Growth Strategy 29:05 - Networking Tips for Introverted CPAs & Accounting Professionals 34:20 - How to

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