Above The Business · 2026-06-22 · 37 min
In this episode, Bradley sits down with Stephen Woessner, co-founder of Predictive ROI, who has owned five businesses and spent 16 years helping agency owners grow. Stephen shares his family's entrepreneurial roots and why he believes risk tolerance, strategic clarity, and team-building form the core of any founder's DNA. They cover the "ones and threes" revenue friction points, Predictive ROI's three pillars of growth (grow audience, nurture leads, increase sales), and why trust has moved so far upstream in B2B buying that most prospects are already pre-sold before a first conversation. Stephen also breaks down where agentic AI is creating real operational leverage today. This goes beyond tactics and into what sustainable growth actually requires. What does owning your addressable market mean in practice? How do you pick one channel when resources are tight? And how do you build trust deep enough that the sales process becomes a foregone conclusion? If you are working to grow more predictably, build a stronger pipeline, and understand how content and AI function as real business tools, this conversation is for you. Visit to register for the upcoming Above The Business workshop.
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