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sunk cost fallacy

A guide to the best B2B podcast coverage of sunk cost fallacy - the shows and 12 episodes that go deepest, ranked by substance, not downloads.

Best shows on sunk cost fallacy

Best episodes on sunk cost fallacy

  1. Would You Risk It All for a Shot at Building a Billion-Dollar Brand With Gordon Ramsay?

    Behind the Brand with Bryan Elliott · 2026-05-28

    88 / 100

    …The other thing I was thinking of when you thought like what gets people stuck into not wanting to change is this sunk cost fallacy.…

  2. How to Sell Against a Competitor Already in the Building

    Sales Leadership with Fexingo · 2026-07-03

    85 / 100

    …We can't just switch.' That's the sunk cost fallacy in action.…

  3. Episode 70: The Skills You’re Ignoring Might Be Your Biggest Advantage with Omar Zenhom

    Lean Marketing · 2026-02-11

    80 / 100

    …[00:14:26] [00:14:26] Allan : Uh, so we, we were talking, um, we were talking sunk cost and one of the things that I've found really powerful for powering for overcoming Sunk cost fallacy is really thinking forward, is thinking, can I do another 10 years of this?…

  4. How to Lead Through Change Using the CAMPS™ Check with Brendon Nimphius

    The LeaderLab: Powered by LifeLabs Learning · 2025-07-18

    78 / 100

    …The sunk cost fallacy, right?…

  5. Building a business that works with your brain

    Differently Aligned · 2026-09-10

    78 / 100

    …I was sharing a bunch of the ideas that I love to teach and talk about, like shedding the shoulds, the sunk cost fallacy, my no meetings before 11:00 AM rule, and the data that helps me say no to my own ideas.…

  6. Leading Existential Change in Higher Ed: mergers, closures and other major institutional restructuring Podcast 6 of 7

    SPH Consulting · 2025-11-30

    62 / 100

  7. S2 EP 22 The 3 Costly Mistakes That Kill Your Business (And How to Avoid Them)

    Building Billions with Brandon Dawson · 2026-05-05

    62 / 100

    …So what is the sunk cost fallacy?…

  8. Is Comfort Making Us More Productive or More Complacent?

    Diagnosing The Workplace: Not Just An HR Podcast · 2026-04-22

    62 / 100

    …You and I have got into this one a number of times, but in the past is the sunk cost fallacy.…

  9. Mind Games: Using Psychology to Boost Customer Success

    Psychology of Customer Success · 2024-11-15

    62 / 100

    …Finally, the sunk cost fallacy is another one that most people are familiar with.…

  10. When Being Stubborn Is Leadership And When It's Ego

    Meta-Cast · 2026-08-17

    61 / 100

  11. Episode 15 - My Laptop, Toothbrush and Me !

    The Consulting Edge Podcast · 2022-09-13

    42 / 100

    …If you take a moment, you can probably think of all sorts of situations where you make irrational decisions because of the sunk cost fallacy.…

  12. AI Product Chaos? How the AI Sandbox Tames Probabilistic Products!

    AI Product Management · 2026-06-22

    39 / 100

    …This brings up the sunk cost fallacy, a trap that catches a lot of tech teams when you spend weeks or months on a project, there is a dangerous temptation to force a failing experiment to launch simply because of the time and money already invested.…