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sunk cost fallacy

A guide to the best B2B podcast coverage of sunk cost fallacy - the shows and 10 episodes that go deepest, ranked by substance, not downloads.

Best shows on sunk cost fallacy

Best episodes on sunk cost fallacy

  1. Would You Risk It All for a Shot at Building a Billion-Dollar Brand With Gordon Ramsay?

    Behind the Brand with Bryan Elliott · 2026-05-28

    88 / 100

    The other thing I was thinking of when you thought like what gets people stuck into not wanting to change is this sunk cost fallacy.

  2. How to Sell Against a Competitor Already in the Building

    Sales Leadership with Fexingo · 2026-07-03

    85 / 100

    We can't just switch.' That's the sunk cost fallacy in action.

  3. Episode 70: The Skills You’re Ignoring Might Be Your Biggest Advantage with Omar Zenhom

    Lean Marketing · 2026-02-11

    80 / 100

    [00:14:26] [00:14:26] Allan : Uh, so we, we were talking, um, we were talking sunk cost and one of the things that I've found really powerful for powering for overcoming Sunk cost fallacy is really thinking forward, is thinking, can I do another 10 years of this?

  4. How to Lead Through Change Using the CAMPS™ Check with Brendon Nimphius

    The LeaderLab: Powered by LifeLabs Learning · 2025-07-18

    78 / 100

    The sunk cost fallacy, right?

  5. Leading Existential Change in Higher Ed: mergers, closures and other major institutional restructuring Podcast 6 of 7

    SPH Consulting · 2025-11-30

    62 / 100
  6. S2 EP 22 The 3 Costly Mistakes That Kill Your Business (And How to Avoid Them)

    Building Billions with Brandon Dawson · 2026-05-05

    62 / 100

    So what is the sunk cost fallacy?

  7. Is Comfort Making Us More Productive or More Complacent?

    Diagnosing The Workplace: Not Just An HR Podcast · 2026-04-22

    62 / 100

    You and I have got into this one a number of times, but in the past is the sunk cost fallacy.

  8. Mind Games: Using Psychology to Boost Customer Success

    Psychology of Customer Success · 2024-11-15

    62 / 100

    Finally, the sunk cost fallacy is another one that most people are familiar with.

  9. Episode 15 - My Laptop, Toothbrush and Me !

    The Consulting Edge Podcast · 2022-09-13

    42 / 100

    If you take a moment, you can probably think of all sorts of situations where you make irrational decisions because of the sunk cost fallacy.

  10. AI Product Chaos? How the AI Sandbox Tames Probabilistic Products!

    AI Product Management · 2026-06-22

    39 / 100

    This brings up the sunk cost fallacy, a trap that catches a lot of tech teams when you spend weeks or months on a project, there is a dangerous temptation to force a failing experiment to launch simply because of the time and money already invested.