Topic

ROI measurement

A guide to the best B2B podcast coverage of ROI measurement - the shows and 9 episodes that go deepest, ranked by substance, not downloads.

Measuring ROI across B2B marketing and business initiatives requires clarity on what matters: Kate Strachnyi discusses monetizing expertise through influencer channels, Jennifer Gardner explores how experiential marketing at ServiceNow drives measurable value, and the AI metrics and product team discussions highlight how to quantify returns when deploying new tools and processes. These episodes cover the frameworks and real-world examples B2B operators need to justify spend and optimize performance.

Best shows on ROI measurement

Making Sense of Martech
1 episode · best 77.0/100
Built to Scale: B2B Growth with Rym Benchaar
1 episode · best 74.0/100
The Business Of Marketing
1 episode · best 70.0/100
Production Value Matters: The Business Event Podcast
1 episode · best 62.0/100
AI to ROI
1 episode · best 58.0/100
Product Rebels
1 episode · best 54.0/100
Real Creative Leadership
1 episode · best 53.0/100
Talking Benefits
1 episode · best 45.0/100

Best episodes on ROI measurement

Bad Data, Dark Data, & Why Your North Star Keeps Moving
Making Sense of Martech · 2026-04-08
77 / 100
AI Security, ROI and Autonomous Agents, How to Scale Safely with Chris DeNoia
Built to Scale: B2B Growth with Rym Benchaar · 2026-04-14
74 / 100
…But if you do not measure it, point back to the measure for the organization's projects, you're not going to have that ROI measurement in general.…
Monetizing Expertise: Kate Strachnyi on B2B Influencer Marketing
The Business Of Marketing · 2026-07-02
70 / 100
The Collapse of Colbert: Can Your Event Survive the Attention Economy?
Production Value Matters: The Business Event Podcast · 2025-08-05
62 / 100
Big Book of AI Metrics
AI to ROI · 2026-07-02
58 / 100
Making AI Work In Product Teams: Roundtable Insights
Product Rebels · 2026-06-25
54 / 100
Getting to ROI with Experiences - with Jennifer Gardner, Creative Director of Event Experiences, ServiceNow
Real Creative Leadership · 2026-06-26
53 / 100
…But I think having those ROI measurement ability in the planning phase, not, uh, like, oh, wow, we should figure out how many people enjoyed.…
Point Solutions
Talking Benefits · 2026-06-30
45 / 100
Team Building Exercises Are Useless. Do This Instead | Moment 178
No Bullsh!t Leadership · 2026-06-21
43 / 100