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Ehrenberg Bass Institute

A guide to the best B2B podcast coverage of Ehrenberg Bass Institute - the shows and 7 episodes that go deepest, ranked by substance, not downloads.

The Ehrenberg-Bass Institute, led by Professor Byron Sharp, challenges conventional marketing wisdom with empirical research on how brands actually grow. Episodes feature Sharp's insights on common marketer misconceptions, Ulli Appelbaum's work on brand associations, and applications across sectors from legal services (Womble Bond Dickinson) to general B2B growth strategy, grounded in decades of marketing science rather than industry assumptions.

Best shows on Ehrenberg Bass Institute

Best episodes on Ehrenberg Bass Institute

  1. Nerding Out on the Neuroscience Behind Buying Decisions with Bryan Law

    The B2B CMO Podcast with Jon Miller and Sydney Sloan · 2026-04-27

    88 / 100

  2. What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)

    Ahrefs Podcast · 2026-06-23

    74 / 100

    …So in the Ehrenberg Bass Institute, we, uh, we have, you know, you can, this is free, right?…

  3. How brand drives growth in reputation-led legal markets with Lee Grunnell, CMO at Womble Bond Dickinson [Special Edition: Law Firms]

    B2B Marketing: The Provocative Truth · 2026-03-12

    70 / 100

    …And Legal services actually is pretty much a classic repertoire market in the way that, say, the Ehrenberg Bass Institute would talk about it.…

  4. SBP 215: What Marketers Still Get Wrong. With Prof. Byron Sharp.

    Sleeping Barber · 2026-07-02

    70 / 100

    …Um, Byron Sharp is the professor of, uh, Marketing Science and director of the Ehrenberg Bass Institute.…

  5. S07.EP10 - The Science of Brand Associations with Ulli Appelbaum

    JUST Branding · 2026-06-25

    69 / 100

  6. The IPA Making Sense Podcast: Tessa LeGassick

    IPA Podcast · 2026-06-24

    66 / 100

  7. High-Value Brand Assets Most B2B Companies Haven't Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)

    The Dave Gerhardt Show · 2026-07-30