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Customer discovery

A guide to the best B2B podcast coverage of Customer discovery - the shows and 14 episodes that go deepest, ranked by substance, not downloads.

Customer discovery spans from early-stage cold calling conversations that inform product direction - as explored in Starting Up #12's voice-of-the-customer approach - to ongoing service recovery and human-centered problem-solving at scale, demonstrated by Rob Zambito's work in customer success. Episodes featuring Wendy Werblin at ScriptPro, Chris Heivly's Fort Framework, and Malcolm Townes' medtech commercialization lessons show how successful operators weave customer insights throughout product marketing, team empowerment, and innovation strategies.

Best shows on Customer discovery

Best episodes on Customer discovery

  1. 127. AI Won't Replace You as a CSM (But It Does Raise the Bar) - with Dan Ennis!

    Customer Success Career Coach, Career Tips and Proven Job Interview Strategies For Every Customer Success Manager · 2026-07-01

    95 / 100

  2. 95. Puzzle Setting, Not Goal Setting

    The Operations Room: A Podcast for COO’s · 2026-03-12

    88 / 100

    …So if you think about classic customer discovery that a product manager would do or a UX researcher, you know, that process used to be quite tedious and quite slow in terms of the processes that they go through.…

  3. Helping Sells - Mastering the Art of Consultative Customer Success

    Psychology of Customer Success · 2024-08-28

    83 / 100

  4. Episode 265 | Dr. Malcolm Townes, Innovation Fund Manager at Washington University | Strategic Medtech Commercialization: Lessons from the Gap Fund

    Project Medtech · 2026-06-15

    71 / 100

    …And everyone talks about doing customer discovery, um, but again a lot of the grants that they have access to, that's really not a component of the grants and they can't fund it.…

  5. Growing Big People, Service Recovery & The Human Side of CS with Rob Zambito

    The Rebels Of SaaS · 2026-06-24

    68 / 100

    …It would be a good signal though for me to learn where I, not just where I need to do deeper customer discovery, but where I need to provide coaching moments.…

  6. MapQuest Co-Founder Chris Heivly Reveals the Fort Framework for Startup Success

    High Octane Leadership · 2026-06-04

    66 / 100

    …That's your customer discovery.…

  7. Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro

    Product Marketing Life · 2026-06-25

    65 / 100

    …kind of the role that I've been able to create here is it really kind of allows me to use almost every professional skill that I have across change management, product marketing, product strategy, customer discovery.…

  8. Starting Up #12 - The Cold Calls That Built My Company: Voice of the Customer

    Starting Up · 2026-06-08

    63 / 100

  9. Experiential Product Learning

    Beyond the Roadmap: Product Talk with AWH · 2023-05-12

    62 / 100

    …So do students know when they're considering on ramp and they're making the decision to participate in on ramp? Do they know that they are getting indoctrinated to product management and customer discovery and research and.…

  10. High-impact Individuals, Fewer Jobs, and AI Impact with Brian Ardinger and Robyn Bolton

    Inside Outside Innovation · 2026-06-23

    52 / 100

    …We've talked a lot about this, and the importance of customer discovery the importance of experimenting and testing things at the early stages.…

  11. Product Ops: The 4 Foundations of Strategic Partnership

    Product Team Success · 2026-05-30

    46 / 100

    …okay you've got to sort this out I think talking to as many people as you can and then trying to highlight based off of those conversations what the main priority should be it's like doing our own customer discovery is that is the way I do pictures people I will do my own customer discovery and the customers are the product managers the UX teams all that jazz the leadership teams, whoever it is, they are the customers because the…

  12. How to stop Sales from selling vaporware

    Lessons In Product Management · 2025-07-30

    45 / 100

  13. Empowered Teams: The AI Product Management Playbook Revealed!

    AI Product Management · 2026-06-21

    31 / 100

  14. John & Tyler: Is Your Startup Idea Actually Good? AI, Vibe Coding, Steve Blank & Idea Validation

    Startup Ignition Podcast · 2026-08-06

    …[00:31:33 -> 00:31:42] Like the whole principle behind lean startup and customer discovery and idea validation is starting with a hypothesis.…