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Challenger Sale

A guide to the best B2B podcast coverage of Challenger Sale - the shows and 8 episodes that go deepest, ranked by substance, not downloads.

Best shows on Challenger Sale

Best episodes on Challenger Sale

  1. How to Sell More by Boosting Customer Confidence - Outside Sales Talk with Brent Adamson and Karl Schmidt

    Outside Sales Talk · 2026-03-19

    83 / 100

    …Um, the, um, because I was thinking a lot about how a lot of this stuff relates to the Challenger Sale, which is a book that we wrote back in 20, uh, 11.…

  2. Why Transactional Sales Are Dying in Healthcare And Whats Replacing Them With Marney Reid and Erika DeLeon

    Connect 2 Develop · 2026-08-04

    75 / 100

    …And this is exactly what the Challenger sale found.…

  3. The Sales Rep Who Won by Telling the Buyer He Was Wrong

    Closing the Deal with Fexingo · 2026-07-02

    72 / 100

    …That's classic challenger sale - teach, tailor, take control.…

  4. How Fear Controls the Way We Lead, Sell, and Parent with Bryan Post

    Make It Happen Mondays · 2026-06-22

    71 / 100

    …We actually talk about why the challenger sale approach of adding fear on top of a buyer who's already scared is backfiring in today's market and why it's backfiring.…

  5. #107: Mentoring the Next Generation of Successful Sales Leaders

    Winning the Challenger Sale · 2024-02-27

    60 / 100

    …out of the go to market teams that we have in place now and as we grow them and evolve them, how do we do so in a way that better matches the way our customers want to buy? And that's where the Challenger Sale, I think has never been more relevant than it is now.…

  6. What I wish I'd Known About Sales With Charlotte Lloyd

    B2B Sales Playbook · 2026-04-14

    57 / 100
  7. Nikki Lang: Why Genuine Connections Matter in Sales

    Great Day in Sales · 2024-12-17

    50 / 100

    …One, I think we've been so hyper focused on the formulaic sales process side of things like Challenger Sale, you know, medpic.…

  8. Ep. 180 - Your SaaS Buyer Doesn’t Need Convincing - They Need Confidence

    SaaS Backwards · 2025-10-31