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#2360Women Thriving in Business65.0 / 100Get badge
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Women Thriving in Business

Hosted by Nikki Rogers

★5.0on Apple Podcasts · 5 recent reviews

Women Thriving in Business is a show that focuses on candid conversations with and about women entrepreneurs discussing their inspiration, accomplishments and aspirations. We also discuss mistakes, lessons learned, and advice for aspiring business owners.

88 episodes · publishes weekly · latest 2023-11-15 · ~36 min/episode

Rank

#2360

Substance

65.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#363 of 923

Best B2B Startups & Founders Podcasts →

Across the index

#2360 of 6185

Substance

Top 38%

outscores 62% of the index

Why it scores where it does

Women Thriving in Business ranks #2360 on The B2B Podcast Index with a substance score of 65.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Jennifer is a genuine practitioner with credible dual-sided GovCon experience - federal contracting officer at USAID, industry operator, small business founder, NCMA chapter president - making her a real operator rather than a career podcast guest, though she operates at small business scale rather than enterprise scale.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

The episode has a handful of genuinely useful GovCon-specific observations - acquisition workforce demographics, the dual-sided experience advantage, infrastructure requirements for federal business - but the majority of airtime is personal storytelling, COVID narrative, and general entrepreneurial platitudes that a B2B operator would already know.

“we know that about 50% of the workforce is within five or fewer years of retirement age. And it's going to really impact our business.”

“Is there a certain type of chart of accounts that I need to support my accounting system to do business with the federal government?”

Originality

11.0 / 20

The framing around building both sides of GovCon experience has some practical logic, but virtually every piece of advice - lean on relationships, values alignment, pivot during hard times, network strategically - is recycled common wisdom with no contrarian or first-principles argument made.

“I like to say I like to make good money with good people.”

“There's got to be alignment of values before there's alignment of anything else.”

Guest Caliber

16.0 / 20

Jennifer is a genuine practitioner with credible dual-sided GovCon experience - federal contracting officer at USAID, industry operator, small business founder, NCMA chapter president - making her a real operator rather than a career podcast guest, though she operates at small business scale rather than enterprise scale.

“I understood both sides and I didn't know how valuable that was until I started having conversations with people and they're like, you really get this”

“I was like, as a contract specialist, I was like, whoa, there's all this paperwork, all this documentation that goes into making sure that the process is fair”

Specificity & Evidence

14.0 / 20

There are a handful of concrete data points - the 50% retirement cliff, the 5-to-15% SDB target from the President's memorandum, the 10,000 businesses/$10B/10-year goal, the 12-module curriculum - but no contract values, revenue figures, team headcount, or measurable cohort outcomes are shared, leaving the picture incomplete.

“our vision is to help 10,000 small businesses secure $10 billion in federal contracts in 10 years”

“based on the President's memorandum that said they wanted to take small disadvantages from 5% to 15%. So you can't do that. Just doing what we're doing today, that's a huge jump, right? I think we're at around 11%”

Conversational Craft

11.0 / 20

The host structures the conversation reasonably and occasionally asks operationally interesting questions about team-building sequence, but frequently pivots to sharing her own anecdotes, never challenges any claims (e.g., the $10B target goes completely unexamined), and closes with a song-playlist question that is pure filler.

“What are one or two songs that are on your power playlist?”

“I too, am an introvert, and I also. I'm an introvert who likes people, if that makes sense. So I like having one on one genuine conversations.”

Standout episodes

  • Unexpected Harmony: From Musician to GovCon Innovator | Jennifer Hanks

    2023-11-15

    65

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Unexpected Harmony: From Musician to GovCon Innovator | Jennifer Hanks

    2023-11-15 · 47 min

    65 / 100

What listeners say on Apple Podcasts

★★★★★
Great Listen
This content inspires me to take action while giving me the steps I need to take through the amazing stories and valuable tools and insights of the guests. I'm grateful for podcasts like this that really bring the formula for success out the "clouds" and down to earth so that others can apply the information in their lives. Thanks for this!

- Shanda123581

★★★★★
Uplifting & Engaging
Women Thriving in Business is an absolutely awesome show. Nikki really connects with her guests and highlights topics that are both timely and relevant to women in business.

- DCA Virtual

Frequently asked

What is Women Thriving in Business's substance score?
Women Thriving in Business scores 65.0 out of 100 for substance and ranks #2360 on The B2B Podcast Index. That puts it ahead of 62% of the B2B podcasts we rank and #363 of 923 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Women Thriving in Business worth listening to?
Yes - Women Thriving in Business outscores 62% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts Women Thriving in Business?
Women Thriving in Business is hosted by Nikki Rogers.
How often does Women Thriving in Business publish?
Women Thriving in Business publishes weekly, has 88 episodes, released its most recent episode on 2023-11-15.
Which Women Thriving in Business episode should I start with?
Our highest-scoring recent episode is "Unexpected Harmony: From Musician to GovCon Innovator | Jennifer Hanks" (65/100) - a good place to start.

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Guests who've appeared

Jennifer Hanks

Topics this show covers

The themes that come up most across this show's episodes.

Staff augmentationcontract management8(a) Programgovernment contracting (govcon)MMC ConsultingFed Propel InstituteUSAID contractsFederal acquisitionGSA scheduleNCMA (National Contract Management Association)

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