The Next Era of Marketing: Platforms, SEO, and Learning in Action

Episode notes

As technology and AI reshape the way we work, sell, and communicate, the gap between marketing, enablement, and education is closing fast. This WinsDay, Jessie Lizak is joined by two leaders shaping how teams adapt, grow, and stay visible in a world built on smarter systems and evolving search. Elizabeth MacEwan, often called the “Swiss Army Knife of Enablement,” is known for bridging strategy and execution through smart platform choices and AI integration. As a 2024 Channel Focus Rising Star and one of SalesIntel’s 300 Women Making an Impact in SaaS, she brings fresh insight into empowering teams, scaling operations, and leading the shift from education to corporate enablement. Ishaan Shakunt, Founder of Spear Growth and Chosenly.com, has trained over 2,500 marketers and helped leading B2B SaaS companies generate measurable growth through SEO and AI-driven content strategy. His frameworks redefine how businesses think about visibility, search, and sustainable demand in the AI era. Together, they’ll explore: 1. Choosing the Right Platforms 2. SEO for LLM Search (GEO/AEO/AI SEO) 3. From Education to Corporate 4.

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