What’s Working Right Now: Events, Outbound, and Brand Growth

Episode notes

Growth looks a lot more different right now.What used to work in marketing and sales doesn’t always translate the same way anymore. Teams are testing new channels, reworking old strategies, and trying to figure out what actually drives consistent results.On this WinsDay episode, Jessie Lizak is joined by Taryn T., Marketing Director at Fuel.AI, and Ian Richardson, Founder of Fox & Crow Group, for a conversation focused on what’s working in practice.Both Taryn and Ian have built and fixed growth systems in real environments, from scaling event marketing into a revenue driver to rebuilding outbound and sales processes after costly missteps.In this session, we’ll cover:1. Event Marketing for Brands2. Cold Outbound: How to Qualify Leads on the First Call3. Generative Engine Optimization (GEO) for Personal and Professional Brands4. Planning the Transition from Founder-Led SalesTaryn focuses on the gap between strategy and execution, helping teams turn ideas into systems that actually produce results.

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• Turning Brand and Visibility Into Revenue Growth
• AI PR and Buyer-Focused Growth for B2B Brands