Strategic Marketing: Growth, Politics, and Transforming Businesses
WinsDay · 2025-05-01 · 58 min
Episode notes
Some businesses are boring. Some audiences are tough. And some moments in history flip the whole game. On this WinsDay, we're getting into what real strategy looks like when the stakes are high and the subject matter isn't exactly flashy. Joining us: Fairlane Raymundo, CEO of RayCo Media Jonathan L. Founder of Greenlit Growth Strategies Together, they’ve built brands that stick, grown businesses others gave up on, and helped companies find the clarity to move faster and smarter. Here’s what we’re unpacking: → Marketing Boring Businesses: Turning Dull into Dynamic → Growth Marketing: A Strategic Framework → Marketing in Politics: Lessons from Trump’s Presidency → Marketing Assets: Prioritizing for Bottom-Line Growth If you care about bottom-line growth, smart positioning, and knowing when to follow the rules (and when to break them) this one’s for you. Bring a notebook. Invite a friend. Let’s talk strategy.
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