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WinsDay

StorySelling and Smarter Sales: The New Era of Organic Growth

WinsDay · 2025-12-23 · 58 min

Episode notes

Everyone has a story, but not everyone knows how to sell it. And not everyone knows how to sell without ads, either. This WinsDay, we’re bringing two guests who live and breathe the future of storytelling and sales. First up, Mellissa Tong, Chief StorySeller at DuckPunk Productions, Inc. After decades in journalism, Hollywood, and brand marketing, she’s helped companies like McDonald's, Wells Fargo, and Verizon turn human stories into real business growth. Mellissa knows how to make people feel something, and how that emotion turns into action. Joining her is Michael Busby, a sales strategist who has helped generate more than $15M in client revenue without paid ads. Mike teaches founders and small businesses how to replace outdated funnels with human-first selling, community-driven connection, and trust-building systems that scale. Together, we’re diving into the strategies that are shaping modern growth: 1. StorySelling for Business Growth: Turning Stories Into Sales 2. Why Traditional Sales Funnels Are Dead And What’s Replacing Them 3. The Power of Storytelling in Branding and Marketing 4.

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