Sales Hiring, GTM Impact, and Leadership That Drives Real Growth

Episode notes

Revenue teams are under more pressure than ever. More tools, more activity, more noise, yet the same question keeps coming up: what actually drives pipeline and growth? This WinsDay, we are joined by two leaders who know how to cut through the noise and build teams that perform. Colleen Goepfert, Growth and Demand Generation Executive and host of Build Without Chaos, has led global GTM programs across B2B SaaS, cybersecurity, and enterprise tech. She focuses on clear positioning, aligned leadership, and integrated demand engines that actually move pipeline instead of creating chaos. Her approach is built on clarity, structure, and execution that earns trust from both buyers and teams. Dr. Christopher Croner, Ph.D., psychologist and author of Never Hire a Bad Salesperson Again, has spent years studying what makes elite sales performers different. He developed the SalesDrive, LLC assessment, used by hundreds of companies to hire reps with the three unteachable traits that predict long-term sales success. His research explains why many companies keep mis-hiring and how to fix it. Together, we will break down: 1. Pipeline Growth: Activity vs. Real Impact in GTM 2.

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