Marketing, Sales, and Mission: Strategies to Grow and Stand Out

Episode notes

This WinsDay, we’re spotlighting two leaders who know how to combine strategy with heart to grow brands that truly stand out. Joining the conversation are... Alesha Henley, CEO of a Dose of Insight, a seasoned marketing strategist with a track record in both B2B and B2C. She’s a brand builder, revenue accelerator, and transformational leader who turns data and creativity into marketing that converts. Alesha has led performance and brand marketing initiatives across digital, social, CRM, and more, always focused on impact and innovation. Matt Fogarty Founder & President of Cherry Willow Apparel, blends sales with social mission. He’s not just helping businesses grow, he’s changing how people see beauty and homelessness through mission-driven merchandise and a platform designed to create real change. His approach to sales is rooted in empathy and impact, with years of experience in digital marketing, community engagement, and nonprofit advocacy. Together, we’ll be diving into: → Marketing Strategy: Why Every Business Needs One → Collaborative Growth: Boost Business Through Partnerships → Sales vs.

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