Marketing in 2025: AI Content, SEO Visibility, and Brand Equity

Episode notes

On this episode, we’re diving into the strategies that make B2B marketing actually work, bringing together brand building, sales alignment, and measurable ROI. Joining Jessie Lizak are two leaders with deep expertise in making marketing drive real business outcomes: Laurie "Trumpet" Williams - Founder of Trumpet Marketing Group, Laurie has helped brands launch, scale, and stand out since 2002. With decades of experience in branding, PR, and go-to-market strategy, she specializes in helping tech startups and professional services position themselves for funding, visibility, and sustainable growth. Ricky Abbott - President of Transmission, Ricky works with global technology brands to connect inbound, outbound, and marketing technology for unified campaigns that generate revenue. With a background in both sales and marketing, he brings a practical, results-first approach to B2B strategy.

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