LinkedIn, Influencers, and B2B Brand Growth

Episode notes

B2B marketing continues to evolve. LinkedIn has become a primary platform for sales strategy and personal branding. Influencer marketing now drives measurable revenue across both B2B and CPG brands. Founders are rethinking how branding, research, and partnerships fuel long-term growth. On this episode of WinsDay, Eran Mizrahi, CEO of Source86, and Henry Young, Founder and CEO of Avari Research, have a strategic conversation on modern brand growth, LinkedIn sales strategy, and influencer marketing performance. Eran brings an operator’s perspective from scaling procurement and supply chain operations for major CPG brands selling in retailers like Costco Wholesale, Target, and Trader Joe's. With experience managing over $100M in procurement and navigating supply chain disruption during rapid growth, he understands how brand positioning, relationship-building, and trust impact long-term revenue. He shares insights on driving sales through LinkedIn strategy, building credibility in B2B environments, and aligning branding with operational execution. Henry represents the next generation of marketing leadership.

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