Lead Gen Reloaded: Smarter Email, Verified Lists, and Direct Mail

Episode notes

Lead generation is evolving and on this episode, we’re spotlighting the strategies that still work (and the ones that don’t). Join us live as we speak with two experts who approach lead gen from very different angles: → Amber Gaige, Chief Marketing Advisor at Far Beyond Marketing, brings decades of experience helping service-based businesses stand out in saturated markets. Her “4 C’s” framework has helped entrepreneurs clarify their messaging, refine their channels, and grow with confidence. → Michael Roth, Founder of Enrichley, focuses on making outreach more effective with better data, cleaner lists, and smart automation. He works with sales teams and recruiters to simplify multi-channel prospecting and improve results without the busywork. Together, they’ll share insights on: 1. Digital Marketing for Lead Gen: Turning Clicks Into Clients 2. Email Strategy: Analytics, Deliverability, and Insights 3. Direct Mail Marketing: Dead or Evolving Strategy? 4. Email Verification: Catch-Alls and Clean Lists If your lead gen strategy feels outdated or you're trying to scale without spamming, don’t miss this.

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