How B2B Brands Win Attention Through Media, Events, and Story

Episode notes

B2B attention is harder to earn than ever. Buyers are overwhelmed with content, events are competing for real engagement, and brands are fighting to be remembered, not just seen. Winning today is not about shouting louder. It is about earning trust, telling sharper stories, and showing up in the right moments. In this upcoming WinsDay show, we are bringing together two experts who work at the center of visibility, demand, and attention. Jennifer Galbraith, President of Alestra Marketing, Inc., a communications agency focused on Earned Media Optimization. She helps organizations gain meaningful exposure through media, storytelling, and technology that change behavior, build communities, and drive long-term impact. Jennifer brings a strong perspective on how earned media, messaging, and strategy work together to influence trust and action. Joining her is Muhammad Moaaz️ Nagori, Head of Marketing at ConvergeX Connections and Co-founder at Cloudlead.co He works closely with startups and enterprise teams to improve outbound performance through accurate, curated lead intelligence.

• How AI, Automation, and GEO Are Driving Marketing Growth41 / 100
• Why More Leads Won’t Fix Your Sales Problem38 / 100
• How to Drive Pipeline and Revenue with Behavior-Based Marketing35 / 100
• Turning Brand and Visibility Into Revenue Growth
• What’s Working Right Now: Events, Outbound, and Brand Growth