Future-Focused Leadership and Marketing in Web3 and Tech

Episode notes

The way we lead and market in tech is changing fast. Founders, executives, and marketers are navigating constant disruption. AI. Web3. Regulation. New buyer behavior. More noise than ever. The question is no longer just how to grow, but how to lead and build with clarity in the middle of it all. In this upcoming WinsDay, we’re joined by Lauren Friedman and Maria Lobanova for a conversation at the intersection of leadership, innovation, and modern marketing. Lauren Friedman, Founder and CEO of WHY GO PROJECT - [RE]DEFINING THE HUMAN EXPERIENCE THROUGH THE LENS OF TRAUMA, brings a powerful lens on leadership, nervous system literacy, and human connection. With a background spanning AdTech, emerging technology, and trauma-informed leadership, she challenges the way we think about regulation, anticipation, and how we show up in high-pressure environments. Maria Lobanova, CMO of Naoris Protocol, leads marketing at the forefront of Web3 and cybersecurity. With deep experience in emerging technology, global campaigns, and community-driven growth, she understands what it takes to build trust, traction, and visibility in fast-moving tech ecosystems. Together, we’ll explore: 1.

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