Fixing Sales Conversions with Better Messaging and Testing

Episode notes

Sales not converting? Before you blame the market, your team, or the algorithm… it might be your messaging. Or the way you’re testing it. This episode of WinsDay is all about fixing sales conversions with smarter messaging and structured experimentation. Joining Jessie Lizak: Dr Diane Dye, Founder and CEO of People Risk Consulting. Diane works with CEOs and executive teams to build structured experimentation into their strategy so innovation doesn’t turn into chaos. She has advised more than 500 leaders on decision-making, culture, and growth. Rich M. Smith, MBA, Founder of Rich M. Smith Growth Studio. With 30+ years in high-stakes industries and CMO-level experience, Rich blends behavioral science and executive strategy to help companies understand why their marketing works and where it breaks down. We’ll cover: 1. Exploring Sales Experimentation Strategies 2. The Science Behind Brand Messaging 3. Marketing Experimentation in Practice 4. Why Sales Pitches Fail to Convert If you’re leading growth, running GTM, or trying to improve conversion rates, this conversation will challenge how you think about messaging, testing, and what actually moves buyers to act.

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