AI Won’t Save Your Marketing Strategy

Episode notes

AI is being added to marketing teams everywhere. New tools, faster workflows, and more automation are becoming the norm. Expectations are rising just as quickly. But the connection to real results isn’t always clear. The gap between AI and ROI shows up in how strategy, content, and execution come together. Without that alignment, progress stays surface-level. This WinsDay, the focus is on what actually drives growth when AI becomes part of the system. Jessie is joined by Michelle Hamilton, who leads AI adoption and change management at AnswerRocket, and Tom Langan, founder of Talex Media and creator of the Legendeering approach. Michelle works with enterprise teams where AI is already in place, and the real work comes down to adoption, alignment, and execution. Tom brings a value-led approach to content, focused on building trust, consistency, and stronger connections with the right audience. Together, this conversation connects AI, marketing, and strategy in a way that reflects how teams actually operate. We’ll cover: 1. The Gap Between AI and ROI 2. Why Reciprocity Drives Better Marketing 3. High Performers Don’t Rely on AI 4.

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