AI Search, CAC, and the Future of Marketing

Episode notes

Marketing is changing fast, and most leaders are still figuring out what that actually means for their business. On this episode of WinsDay, Jessie Lizak sits down with Andrea Dyan Brown, Chief Strategy Officer, and Olivia Yates, Co-Founder of HumanFirst Accelerator, for an honest conversation about where marketing is headed and what to do about it. Andrea has spent her career at the intersection of strategy and innovation, helping organizations think clearly about AI without either overselling it or ignoring it. She digs into how AI search is quietly reshaping the way people find brands, and why that matters more than most marketing teams realize. Olivia brings 15+ years of in-the-trenches marketing experience across startups, tech, hospitality, wellness, and agencies. She's the kind of marketer who cares just as much about the numbers as the narrative, and in this conversation, she gets practical about customer acquisition costs, multi-channel strategy, and building brand stories that actually

• How AI, Automation, and GEO Are Driving Marketing Growth61 / 100
• Why More Leads Won’t Fix Your Sales Problem58 / 100
• How to Drive Pipeline and Revenue with Behavior-Based Marketing55 / 100
• Turning Brand and Visibility Into Revenue Growth
• What’s Working Right Now: Events, Outbound, and Brand Growth