AI Mentions, Brand Building, and Demand in a Post-Click Era

Episode notes

AI search is changing the rules of visibility. Links still matter, but brand mentions, reputation signals, and personal authority are quickly becoming the new ranking factors. If you want to be discovered in AI-driven answers and not just traditional search results, you need more than keywords. You need presence. This WinsDay, we are joined by two guests who understand brand building from completely different arenas, one from digital visibility and one from legacy brand creation: Anthony May, CMO at Need An Attorney, with 20+ years leading SEO, content strategy, and AI-powered search initiatives responsible for generating millions of monthly views and high-intent traffic. Anthony specializes in building scalable search strategies that turn digital visibility into revenue. James Espey, OBE, a career brand builder behind global icons like , Malibu Drinks, and Johnnie Walker Blue Label. With 50 years of brand strategy experience, a Queen’s Honour, and a lifetime dedicated to mentoring future leaders, James understands how brands create lasting loyalty well beyond clicks.

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