Agency Growth Without Burnout Fixing Metrics Conversion and Retention

Episode notes

Agency growth shouldn’t feel exhausting, confusing, or fragile. Yet many founders are burned out, chasing the wrong metrics, overloading their offers, and struggling to retain clients early on. This upcoming WinsDay brings together two leaders who see agency growth through the lenses of clarity, communication, and sustainable execution. Danit Ianovici, Content Marketing & Communications at vcita, helps companies translate complex ideas into clear, relatable messaging that actually lands with their audience. With a background in teaching and a deep understanding of language, Danit focuses on how clarity in content, positioning, and communication directly impacts conversion, retention, and long-term growth. Joining her is Jessica Korthuis, Head of Learning at Full Tilt Consulting and Co-Founder of Her Brand & Co. With more than 15 years of experience building agencies, brands, and founder-led businesses, Jessica brings a strategic view on what truly drives agency growth. From running her own boutique agency to leading learning and growth initiatives for global brands and founder platforms, her work centers on helping teams see what’s possible and build toward it without burnout.

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