
Wilka Leadership Talks · 2025-04-28 · 43 min
Lynn Zwibak is a dynamic revenue management expert who bridges the gap between theory and practice in the hospitality industry. As an adjunct professor at Virginia Tech University and founder of her own consultancy, she brings a unique blend of academic insight and hands-on experience from her revenue management leadership across the U.S., Asia, and Africa. Drawing from her background in group sales and cross-cultural communication, Lynn specializes in making complex revenue management concepts accessible and actionable. She's particularly known for unifying commercial strategy disciplines and fostering collaboration between revenue management and other hospitality functions. A Cornell Hotel School graduate with an MBA from Duke University, Lynn holds multiple industry certifications (CRME, CHDM, CHIA, CHE) and authored The Study Guide for the CRMA certification exam for HSMAI. Her engaging presentation style and real-world anecdotes make her a sought-after partner for any hotel or vendor looking to unleash their commercial strategy.