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#5685Wild Business Growth39.0 / 100Get badge
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Wild Business Growth

Hosted by Max Branstetter

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur shares the wildly creative and unusual ways they grew their business - and teaches you how to do it, too. Hear the minds behind WordPress, Stacy's Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories.

361 episodes · publishes weekly · latest 2026-05-22 · ~44 min/episode

Rank

#5685

Substance

39.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#903 of 991

Best B2B Marketing Podcasts →

Across the index

#5685 of 6183

Substance

Top 92%

outscores 8% of the index

Why it scores where it does

Wild Business Growth ranks #5685 on The B2B Podcast Index with a substance score of 39.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and guest caliber. The only concrete numbers in the episode relate to Rob's walking mileage and shoe replacement cadence - specific but entirely irrelevant to business. All business and sales content is completely devoid of named companies, revenue figures, timelines, or verifiable outcomes.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

7.0 / 20

The episode is almost entirely personal anecdote and lifestyle chat with virtually no novel, actionable content for B2B operators. The sole business insight offered is a decades-old sales cliché, and the podcast strategy discussion barely scratches the surface.

“The, the oldest one is two ears, one mouth. Listen more than you speak. You know, them talking is you winning.”

“people buy from people they like. You know, that's why I think. And I've had numerous conversations, thousands of conversations with adults. And we do all believe that AI will never take over the job of a salesperson”

Originality

7.0 / 20

Every idea surfaced - the Goggins 40% reserve, 'people buy from people they like,' listen more than you talk, clip your long podcast for social media - is recycled popular wisdom with zero contrarian or first-principles framing.

“David Goggins was on with Jesse Ixler on Joe Rogan's podcast and talked about, um, living with a Seal”

“And we do all believe that AI will never take over the job of a salesperson because people want to talk with people.”

Guest Caliber

8.0 / 20

Rob Matson is a traveling salesman and hobbyist podcaster with an interesting walking story, but no verifiable seniority, no named companies, no scale of business achievement, and no demonstrated expertise relevant to B2B operators is established in the transcript.

“he has had a very successful sal career”

“I'm a traveling salesman. Like, you know, your dad is a sales guy. Like, it's. I'm a. Like, I'm traveling. I'm a Southwest Airlines. I'm doing all these things”

Specificity & Evidence

9.0 / 20

The only concrete numbers in the episode relate to Rob's walking mileage and shoe replacement cadence - specific but entirely irrelevant to business. All business and sales content is completely devoid of named companies, revenue figures, timelines, or verifiable outcomes.

“I did 2,500 miles the first year of my Fitbit without reading this book. I did 3,500 miles the second year without reading this book”

“I failed I think once in three and a half years to do 84 miles in a week”

Conversational Craft

8.0 / 20

The host asks almost exclusively soft, leading, or fan-style questions with no follow-up pressure, no challenging of claims, and routinely allows the conversation to drift into jokes about onions, war movies, bears, and music for extended stretches that produce nothing of value.

“Can you put into perspective the feeling of just uh, being around a plane that's either landing or taking off at an aircraft carrier?”

“Are you a crier when you chop onions?”

Standout episodes

  • #360: Rob Mattson - Walking the Earth, Aircraft Carriers, 2ndLap Podcast

    2026-05-22

    39

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • #360: Rob Mattson - Walking the Earth, Aircraft Carriers, 2ndLap Podcast

    2026-05-22 · 1h 0m

    39 / 100

Frequently asked

What is Wild Business Growth's substance score?
Wild Business Growth scores 39.0 out of 100 for substance and ranks #5685 on The B2B Podcast Index. That puts it ahead of 8% of the B2B podcasts we rank and #903 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Wild Business Growth worth listening to?
Wild Business Growth is ranked on The B2B Podcast Index with a substance score of 39.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Wild Business Growth?
Wild Business Growth is hosted by Max Branstetter.
How often does Wild Business Growth publish?
Wild Business Growth publishes weekly, has 361 episodes, released its most recent episode on 2026-05-22.
Which Wild Business Growth episode should I start with?
Our highest-scoring recent episode is "#360: Rob Mattson - Walking the Earth, Aircraft Carriers, 2ndLap Podcast" (39/100) - a good place to start.

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Guests who've appeared

Rob Matson

Topics this show covers

The themes that come up most across this show's episodes.

Southwest AirlinesFitbitDavid GogginsUSS Kitty HawkF/A-18 HornetVFA-97 SquadronCan't Hurt Me2ndLap PodcastCircumference of the Earth (24,902 miles)Aviation Electronics Technician

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