
Hosted by Max Branstetter
Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur shares the wildly creative and unusual ways they grew their business - and teaches you how to do it, too. Hear the minds behind WordPress, Stacy's Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories.
361 episodes · publishes weekly · latest 2026-05-22 · ~44 min/episode
Rank
#5685
Substance
39.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5685 of 6183
Substance
Top 92%
outscores 8% of the index
Wild Business Growth ranks #5685 on The B2B Podcast Index with a substance score of 39.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and guest caliber. The only concrete numbers in the episode relate to Rob's walking mileage and shoe replacement cadence - specific but entirely irrelevant to business. All business and sales content is completely devoid of named companies, revenue figures, timelines, or verifiable outcomes.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely personal anecdote and lifestyle chat with virtually no novel, actionable content for B2B operators. The sole business insight offered is a decades-old sales cliché, and the podcast strategy discussion barely scratches the surface.
“The, the oldest one is two ears, one mouth. Listen more than you speak. You know, them talking is you winning.”
“people buy from people they like. You know, that's why I think. And I've had numerous conversations, thousands of conversations with adults. And we do all believe that AI will never take over the job of a salesperson”
Every idea surfaced - the Goggins 40% reserve, 'people buy from people they like,' listen more than you talk, clip your long podcast for social media - is recycled popular wisdom with zero contrarian or first-principles framing.
“David Goggins was on with Jesse Ixler on Joe Rogan's podcast and talked about, um, living with a Seal”
“And we do all believe that AI will never take over the job of a salesperson because people want to talk with people.”
Rob Matson is a traveling salesman and hobbyist podcaster with an interesting walking story, but no verifiable seniority, no named companies, no scale of business achievement, and no demonstrated expertise relevant to B2B operators is established in the transcript.
“he has had a very successful sal career”
“I'm a traveling salesman. Like, you know, your dad is a sales guy. Like, it's. I'm a. Like, I'm traveling. I'm a Southwest Airlines. I'm doing all these things”
The only concrete numbers in the episode relate to Rob's walking mileage and shoe replacement cadence - specific but entirely irrelevant to business. All business and sales content is completely devoid of named companies, revenue figures, timelines, or verifiable outcomes.
“I did 2,500 miles the first year of my Fitbit without reading this book. I did 3,500 miles the second year without reading this book”
“I failed I think once in three and a half years to do 84 miles in a week”
The host asks almost exclusively soft, leading, or fan-style questions with no follow-up pressure, no challenging of claims, and routinely allows the conversation to drift into jokes about onions, war movies, bears, and music for extended stretches that produce nothing of value.
“Can you put into perspective the feeling of just uh, being around a plane that's either landing or taking off at an aircraft carrier?”
“Are you a crier when you chop onions?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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