What the Fundraising · 2026-06-23 · 31 min
Fundraising is changing, and organizations need new ways to connect with younger people! In this conversation, Michael Wasserman explains how digital communities and online creators are shaping the future of fundraising. He shares why traditional methods are no longer enough and how organizations can build stronger relationships with younger supporters. Michael Wasserman, CEO and co-founder of Tiltify, talks about his journey and the inspiration behind creating the platform. While working as a consultant for charities, he repeatedly heard the same problem: organizations struggled to attract younger donors. He realized that younger generations were already active on platforms such as Twitch and TikTok, but charities were not reaching them. This led him to create Tiltify in 2014, a platform designed around the needs of fundraisers rather than charities. The conversation also explores the shift from one-time donations to community-based fundraising. Michael explains that people want to participate, interact, and feel connected, rather than simply make a donation and leave.
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