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#256What the FTE?75.5 / 100Get badge
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What the FTE?

Hosted by Certn

Listed under Business › Management

What the FTE? is a podcast by Certn, tackling the tough questions about the future of work, risk management, and employee experience.

30 episodes · publishes fortnightly · latest 2026-02-24 · ~33 min/episode

Rank

#256

Substance

75.5

/ 100

Breakdown

Scored 2026-08
Updated monthly

HR rank

#12 of 138

Best B2B HR Podcasts →

Across the index

#256 of 1617

Substance

Top 16%

outscores 84% of the index

Why it scores where it does

What the FTE? ranks #256 on The B2B Podcast Index with a substance score of 75.5 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and insight density. Sean Paulset is VP of Growth at Zay Zoon, a company actively operating in the flexible pay space with real customer deployments in Canada and the US. He demonstrates hands-on knowledge of customer implementations, CFO conversations, and regulatory/integration challenges. He is a relevant practitioner rather than a pure thought leader, though his position as a vendor does create some inherent bias. His background spans HR and sales, giving him credible perspective on both sides.

The five-dimension breakdown

Averaged across 2 recently scored episodes, with cited evidence.

Insight Density

15.0 / 20

The episode contains several concrete, substantive points about flexible pay addressing financial stress, payday loan alternatives, and retention/engagement mechanics. However, it relies heavily on anecdotes and broad observations rather than packing in novel, non-obvious insights per minute. The core insight - that payment frequency impacts financial wellness and attracts talent - is sound but not particularly novel. Significant portions involve throat-clearing, product explanation, and repetition of the same core theme.

“There's about, I don't know, maybe it's closer to 1400 different locations of uh, payday loans, which is actually more locations than Starbucks Canada.”

“the amount of Americans that are living paycheck to paycheck is in the 50. I think it's about 58% and, and Canada is fairly similar. Right. 56%.”

Originality

14.0 / 20

The framing of flexible/on-demand pay as a talent attraction and retention tool is sound, but not particularly contrarian or fresh. The episode largely confirms existing intuitions about financial stress driving poor outcomes rather than offering counterintuitive arguments. The comparison to insurance and the discussion of payday loans are illustrative but well-trodden territory. Limited first-principles thinking or genuinely surprising perspectives.

“It's a strategy for attraction, it's a strategy for experience. It's helping people on the front line with that, uh, financial stress.”

“on demand pay will be everywhere. I think it'll be part of all to a certain degree.”

Guest Caliber

16.5 / 20

Sean Paulset is VP of Growth at Zay Zoon, a company actively operating in the flexible pay space with real customer deployments in Canada and the US. He demonstrates hands-on knowledge of customer implementations, CFO conversations, and regulatory/integration challenges. He is a relevant practitioner rather than a pure thought leader, though his position as a vendor does create some inherent bias. His background spans HR and sales, giving him credible perspective on both sides.

“Sean Paulset of Zay Zoon, a company taking a completely different approach to, to compensation strategy”

“I was talking to a cfo, right. We were doing a lot of customer interviews these past two weeks of like really understanding and, and understanding the why behind why they chose um, Zoom.”

Specificity & Evidence

15.0 / 20

The episode includes some specific data points (58% of Americans, 56% of Canadians living paycheck-to-paycheck; 1,400+ payday loan locations in Canada vs Starbucks) and named customer examples (Vancouver hospital system, movie theater company, security company). However, the examples are vague on outcomes - no metrics on retention improvement, engagement lift, or shift uptake percentages. Cost savings to employers (the "hundred dollars per advance" example) are mentioned but not rigorously quantified.

“There's about, I don't know, maybe it's closer to 1400 different locations of uh, payday loans, which is actually more locations than Starbucks Canada.”

“people are coming and they're asking for advances and it's costing me as a business a hundred dollars to do this”

Conversational Craft

15.0 / 20

The host (Hani MacLeod) asks solid follow-up questions that push the conversation forward - specifically around measuring success, convincing skeptical finance teams, and the next evolution of compensation. However, the interview lacks genuine pushback or productive challenge. Most questions assume the value proposition rather than stress-testing it. The host doesn't probe on potential downsides (e.g., cannibalization of full-time work, incentive misalignment, long-term savings behavior). The conversation is collegial but relatively safe.

“Sean, that is awesome. There is a lot of like, you know, financial security. But like, do you guys give people any kind of, I don't know, instant gratification?”

“And I guess how do you convince, you know, the, the cautious finance team?”

Standout episodes

  • Flexible Pay Future

    2026-02-09

    83
  • True Talent Partnership

    2026-02-24

    68

Rank over time

2 periods tracked.

Episodes

2 scored on substance · 30 tracked in total.

  • True Talent Partnership

    2026-02-24 · 36 min

    68 / 100
  • Flexible Pay Future

    2026-02-09 · 24 min

    83 / 100

Frequently asked

What is What the FTE?'s substance score?
What the FTE? scores 75.5 out of 100 for substance and ranks #256 on The B2B Podcast Index. That puts it ahead of 84% of the B2B podcasts we rank and #12 of 138 in HR. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is What the FTE? worth listening to?
Yes - What the FTE? outscores 84% of the B2B hr podcasts and shows we rank on substance, so a hr operator is likely to come away with something useful.
Who hosts What the FTE??
What the FTE? is hosted by Certn.
How often does What the FTE? publish?
What the FTE? publishes fortnightly, has 30 episodes, released its most recent episode on 2026-02-24.
Which What the FTE? episode should I start with?
Our highest-scoring recent episode is "Flexible Pay Future" (83/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Highlight TAAshbyLinkedInZay ZoonScotiabankStarbucks CanadaUber EatsH and R BlockAmazonIvy

Guests who've appeared

Joseph WithersSean Paulset

Topics this show covers

The themes that come up most across this show's episodes.

Employer brandingAshbyTime-to-fill metricsLinkedIn recruitmentHighlight TAhiring funnel analyticscandidate scorecardsheadhuntingrecruitment technologytalent acquisition outsourcingEarned Wage Access (EWA)Payday loansfinancial wellnesson-demand payZay ZoonFlexible compensationFrontline worker retentionH&R Block partnership

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