The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
#4783What is UX?50.0 / 100Get badge
← The Index
What is UX? artwork
ProductNEW this period

What is UX?

Hosted by Pek Pongpaet

The show dedicated to inspiring, educating, and motivating UX designers both new and seasoned. Guests share their UX journey, career, and industry experience.

60 episodes · publishes weekly · latest 2022-10-26 · ~42 min/episode

Rank

#4783

Substance

50.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Product rank

#115 of 143

Best B2B Product Podcasts →

Across the index

#4783 of 6182

Substance

Top 77%

outscores 23% of the index

Why it scores where it does

What is UX? ranks #4783 on The B2B Podcast Index with a substance score of 50.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Natalia Vargas is a genuine practitioner - Director of Product Design with stints at PwC and Bottle Rocket before moving in-house - which gives her credible, multi-context experience. However, she is a mid-level design leader at a small startup, not a VP or CPO who has operated at meaningful scale, which caps the ceiling on practitioner insight she can offer.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

10.0 / 20

There are a handful of usable ideas around designing for stressed users - cognitive load reduction, micro-achievements, the tension between gamification and professional tone - but they are stated in passing and never developed. The second half of the episode is almost entirely personal anecdote (painting, wedding planning, morning walks) with no substantive UX or business content.

“The number of options that you give someone can, can really be very stressful and especially if you don't have the time to sift through things.”

“we can't completely go duolingo and like bursting stars and like treasure tests and gems and whatnot. That would be fun. But it's not. We have a more professional line to walk”

Originality

9.0 / 20

The episode recycles entirely standard UX principles - reduce cognitive load, remove friction, clear language - and leans on a well-worn Brene Brown quote as its most cited framework. There is no contrarian argument, no first-principles reasoning, and no idea a practitioner wouldn't have already encountered.

“I love Brene Brown and she says clear is kind all the time.”

“be hungry, be curious”

Guest Caliber

14.0 / 20

Natalia Vargas is a genuine practitioner - Director of Product Design with stints at PwC and Bottle Rocket before moving in-house - which gives her credible, multi-context experience. However, she is a mid-level design leader at a small startup, not a VP or CPO who has operated at meaningful scale, which caps the ceiling on practitioner insight she can offer.

“Previously she was user experience manager at PwC PricewaterhouseCoopers, a large consultancy, as well as Bottle Rocket, an agency serving as user experience design lead.”

“my junior designer actually came from sales and she works on our enterprise portal.”

Specificity & Evidence

9.0 / 20

The episode is almost entirely abstract. The only hard data point is a single statistic about caregiving prevalence, and the only named concrete examples are Duolingo (used as a metaphor) and Twilio (introduced by the host about his own client work, not the guest's). No design decisions are tied to outcomes, metrics, or timelines.

“statistically like 73% of employees have some sort of caregiving responsibility”

“they're spending probably over 24 hours a week on these responsibilities”

Conversational Craft

8.0 / 20

The host repeatedly redirects airtime toward his own experiences - a writing class, his walking routine, his Twilio client engagement - crowding out guest insight. There is no pushback, no challenging of vague claims, the interview drifts into painting commissions as a closing topic, and the host signs off by calling the guest 'Charlie' rather than Natalia.

“I'm actually taking a writing class. It's like a six, seven week class uh, just to learn how to write better.”

“And how does one commission a painting from you? Do you have, like a. An intake form, a website or.”

Standout episodes

  • S6E10 An interview with Natalia Vargas, Director of Product Design for Cariloop

    2022-10-26

    50

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • S6E10 An interview with Natalia Vargas, Director of Product Design for Cariloop

    2022-10-26 · 25 min

    50 / 100

Frequently asked

What is What is UX?'s substance score?
What is UX? scores 50.0 out of 100 for substance and ranks #4783 on The B2B Podcast Index. That puts it ahead of 23% of the B2B podcasts we rank and #115 of 143 in Product. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is What is UX? worth listening to?
What is UX? is ranked on The B2B Podcast Index with a substance score of 50.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts What is UX??
What is UX? is hosted by Pek Pongpaet.
How often does What is UX? publish?
What is UX? publishes weekly, has 60 episodes, released its most recent episode on 2022-10-26.
Which What is UX? episode should I start with?
Our highest-scoring recent episode is "S6E10 An interview with Natalia Vargas, Director of Product Design for Cariloop" (50/100) - a good place to start.

Show off your #115 rank in Product

Add this badge to your site - it links back here and updates automatically as you rank.

Ranked #115 on The B2B Podcast Index
Embed code
<a href="https://index.fame.so/show/what-is-ux" target="_blank" rel="noopener">
  <img src="https://index.fame.so/badge/what-is-ux/badge.svg" alt="Ranked #115 on The B2B Podcast Index" width="360" height="136" />
</a>
Markdown & other formats →

Track What is UX?'s rank

Get an email whenever this show moves up or down the Index. Monthly at most, no spam.

Listen / subscribe:WebsiteRSS

Guests who've appeared

Natalia Vargas

Topics this show covers

The themes that come up most across this show's episodes.

Brene BrownCognitive load reductionCariloopcaregiver support platformsaccessible language designempathetic product designcare coachesgamification for UXADP Liststorytelling in product design

More Product podcasts

See all →
  • Sub Club by RevenueCat

    David Barnard, Jacob Eiting

    89.4
  • AI, Product and Design Podcast

    AI Product & Design Podcast

    86.0
  • The Product Design for Learning Podcast

    Greg Arthur

    85.0
  • Building One with Tomer Cohen

    LinkedIn

    84.0
  • The Mr. Beacon Ambient IoT Podcast

    Stephen Statler

    84.0
  • The Way of Product with Caden Damiano

    Caden Damiano

    82.0

Similar shows

Podcasts that dig into the same topics.

  • Everyone Hates Marketers

    Louis Grenier | Marketing & Branding

    78.6
  • Change Management Review Podcast

    Theresa Moulton

    70.0
  • Content Strategy Insights

    Larry Swanson

    69.0
  • Practical Product Management

    Leah Farmer & Marilyn McDonald

    64.0
  • Inspirational Leadership for People Managers, Executives & HR Leaders

    Kristen Harcourt

    53.3
  • Sell Like You

    Harriet Mellor

    52.0