The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/We Don't PLAY!™: Best AI Marketing Visibility Podcast
We Don't PLAY!™: Best AI Marketing Visibility Podcast artwork

Push Marketing vs Pull Marketing: Best Target Audience Marketing Explained with Favour Obasi-ike

We Don't PLAY!™: Best AI Marketing Visibility Podcast · 2026-04-12 · 2h 17m

0:00--:--

Topics in this episode

GeminiWeb developmentWebsitesweb developerad revenue

Episode notes

Favour Obasi-ike, MBA, MS breaks down push (outbound) vs. pull (inbound) marketing. Pull marketing (social media, SEO, content) attracts audiences long-term via consumer-driven engagement. Push marketing actively promotes products for immediate sales but can backfire if poorly targeted. Using interactive examples (e.g., sending gardening tool emails to a Pinterest list), Favour highlights the need to understand audience pain points. He also covers data ownership (first-party vs. third-party) and shares a client success story of scaling to 1M monthly Pinterest views. Who is this for? Business owners, entrepreneurs, digital marketers, and content creators looking to understand inbound (pull) vs. outbound (push) marketing. It's valuable for building long-term brand loyalty, optimizing social media and SEO, and targeting audiences effectively without being spammy. Ready to Rank?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Jeff Dean: The 1% Rule for Building in AIY Combinator Startup Podcast · on Gemini98 / 100
  • AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on Gemini91 / 100
  • SPECIAL GUEST!! ClickUp's Co-Founder Chris Cunningham 💸 The $1,000 Content Hack Big Brands Miss | Ep. 532Do This, NOT That: Marketing Tips with Jay Schwedelson · on Gemini82 / 100
  • Miles Rowland: Why Every Portfolio Company Needs an AI Engineering TeamAI Pathfinder for Private Equity Podcast · on Gemini81 / 100
  • Leading a Sales Team Through AI Adoption with Jillian Swenson and Alex Cruz at SentinelOneSales Game Changers · on Gemini76 / 100
  • AI isn’t killing B2B agencies - it’s exposing what clients really value with Annabel Atchison of IONOS GroupB2B Marketing: The Provocative Truth · on Gemini73 / 100

More from We Don't PLAY!™: Best AI Marketing Visibility Podcast

All episodes →
  • Navigational Keywords: Business Strategies for Websites (SEO Best Practices)61 / 100
  • From Website Visitors to Action-Takers: Here’s the SEO Plot...46 / 100
  • Celebrating 700 Episodes in 7 Years: Authenticity in Podcasting with Favour Obasi-ike, MBA, MS
  • Informational Keywords: Business Strategies for Websites (SEO Best Practices)
  • James Sherwood Metts: From Seven Years Writer's Block to Planet Story Land (Book Release)
Explore the best B2B Marketing podcasts →
All We Don't PLAY!™: Best AI Marketing Visibility Podcast episodes →