
Hosted by Veeam Software
Listed under Technology, Business, News › Tech News
Most companies don’t take cyber risk seriously until it’s too late. This is Wake Up, the podcast from Veeam that pulls back the curtain on what really happens when crisis strikes. Told through the voices of those who’ve lived it, these are the human stories behind the attacks - the 3 a.m.
13 episodes · publishes daily · latest 2026-04-30 · ~28 min/episode
Rank
#782
Substance
68.5
/ 100
Breakdown
Scored 2026-08
Updated monthly
Across the index
#782 of 1878
Substance
Top 42%
outscores 58% of the index
Wake Up by Veeam ranks #782 on The B2B Podcast Index with a substance score of 68.5 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and insight density. Rick Orloff holds a legitimate VP CISO role at a recognized company (Everpur/Pure Storage) with apparent depth in security governance and data strategy. However, the transcript provides limited evidence of him having built something at significant scale or weathered major crises - his experience appears primarily defensive and policy-oriented rather than entrepreneurial or transformative.
Averaged across 2 recently scored episodes, with cited evidence.
The episode delivers several useful frameworks (two-rail governance model, identity control importance for AI, ROT data risk reduction) but relies heavily on reiteration of these concepts rather than layering new ideas throughout. The host and guest often circle back to familiar territory, and the density of novel claims per minute is moderate rather than exceptional.
“the rail on the left is the GRC compliance rail, the rail on the far right is real world technical security. And if you control the two rails, then the business can go as fast as they want”
“what identity is being used by the AI tools and platforms, and what data is the identity services being pointed at”
While the two-rail governance analogy is reasonably fresh, most other content recycles standard CISO talking points: compliance vs. speed tradeoffs, the need for collaboration across teams, identity importance in cloud environments, and data quality concerns. These are widely-circulating themes in security discourse with limited contrarian or first-principles thinking.
“the rail on the left is the GRC compliance rail, the rail on the far right is real world technical security”
“good CISO programs. The CISO really should be cutting across the entire business”
Rick Orloff holds a legitimate VP CISO role at a recognized company (Everpur/Pure Storage) with apparent depth in security governance and data strategy. However, the transcript provides limited evidence of him having built something at significant scale or weathered major crises - his experience appears primarily defensive and policy-oriented rather than entrepreneurial or transformative.
“Rick Orloff, Vice President, CISO@everypure, uh, which is formerly Pure Storage”
“I've been doing this a long time. I've certainly seen those environments”
The episode lacks concrete data, named examples, metrics, or timelines to support claims. The healthcare ransomware story told by the host is specific, but the guest rarely provides named companies, dollar figures, or quantified outcomes. Claims about AI, identity control, and ROT data remain largely abstract and illustrative rather than evidenced.
“maybe you can push them out, maybe you can get rid of them. You, uh, can reduce your footprint”
“if you didn't know that and you're connecting to the wrong database, you're not going to get the intended result 100%”
The host asks reasonable opening questions and attempts follow-ups, but rarely probes for discomfort, challenges claims, or digs deeper when the guest offers surface-level answers. The tone is collegial and conversational but lacks the sharpness of pushing back on vague assertions or pressing for concrete examples. Several guest responses are accepted without follow-up.
“Do you ever see maybe the skills gap come in to be a factor here?”
“And you know, in your role as a ciso, does that get into, uh, dealing with like the CIO side of your operation or”
2 periods tracked.
2 scored on substance · 13 tracked in total.
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