Virtual GM · 2026-01-15 · 20 min
In this episode, Cody sits down with special guest J. Viola , Chief Operating Officer at Hotel Interactive , to pull back the curtain on one of the most impactful event series in hospitality: BITAC . Cody and J. dive into what truly sets BITAC events apart from traditional conferences - from the highly curated format to the quality of relationships built in the room. If you’ve ever felt overwhelmed or underwhelmed by large trade shows, this episode explains why BITAC continues to stand out year after year. Segment 1: What Makes BITAC Different J. shares how BITAC’s invitation-only structure, balanced buyer-to-supplier ratio, and intentional networking create meaningful conversations - not badge scanning chaos. Segment 2: Why Hospitality Leaders Keep Coming Back With 88.5% of attendees being first-time participants last year , BITAC continues to attract fresh perspectives while maintaining a high-caliber audience of decision-makers.
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