Vertical SaaS with Fexingo · 2026-08-30 · 7 min
Surveying firms are the invisible backbone of construction, real estate, and land development - yet many still run on paper field notes and hand-drawn plots. In this episode, Lucas and Luna look at how a new wave of vertical SaaS is dragging the profession into the digital age. They focus on the story of a mid-sized surveying firm in Ohio that swapped its old workflow for a cloud-based platform built specifically for surveyors. The result: field crews now sync data in real time from the job site, office staff cut drafting time by half, and the firm took on 30 percent more projects without hiring a single new surveyor. Lucas breaks down the economics - how the software justifies its per-seat cost - and why surveying's mix of GPS data, legal boundaries, and local regulations makes it a uniquely tricky niche for software builders. Luna pushes back on whether the tech is just a fancier way to do the same job, and they both weigh whether this is a trend investors should care about. If you've ever wondered what happens before the bulldozers show up, this one's for you.
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