Vertical SaaS with Fexingo · 2026-07-19 · 10 min
Episode 121 of Vertical SaaS with Fexingo explores a surprising niche: independent marriage and family therapists. Lucas and Luna dive into how platforms like TherapyNotes and SimplePractice are replacing paper files, scheduling over the phone, and manual insurance billing with integrated electronic health records, Telehealth modules, and automated claims. They discuss why this corner of behavioral health has been slower to adopt software than medical practices, the specific compliance burdens around HIPAA and state licensing, and what the numbers say about efficiency gains - one study shows therapists save up to 10 hours per week. The hosts also touch on the tension between automation and the deeply human nature of couples counseling, and whether vertical SaaS can preserve the therapeutic relationship while streamlining operations. #VerticalSaaS #MarriageCounselors #TherapySoftware #TherapyNotes #SimplePractice #BehavioralHealth #Telehealth #HIPAA #MedicalBilling #PracticeManagement #BusinessAndTechnology #MentalHealth #Automation #IndependentPractices #SaaS #FexingoBusiness #BusinessPodcast #EHR Keep every episode free: buymeacoffee.com/fexingo
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