Vertical SaaS with Fexingo · 2026-08-09 · 9 min
In this milestone 150th episode, Lucas and Luna explore how vertical SaaS is quietly transforming independent farms, from crop planning and irrigation to harvest logistics and direct-to-consumer sales. They zero in on a specific example: a 300-acre family farm in Iowa that adopted a farm management platform and cut water use by 18 percent in its first season. The conversation digs into the economics - software priced like a Netflix subscription per acre, not per user - and the hurdles: patchy rural connectivity, legacy hardware, and skepticism from growers who've seen too many tech promises fail. They also touch on how these platforms are starting to feed data into everything from equipment leasing to crop insurance. If you've ever wondered why farming - the oldest industry - is finally getting its own software wave, this episode is for you. #VerticalSaaS #AgTech #FarmManagement #IndependentFarmers #PrecisionAgriculture #CropPlanning #Irrigation #DirectToConsumer #RuralConnectivity #SubscriptionSoftware #FarmEconomics #IowaFarm #DigitalAgriculture #SmallBusinessTech #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Hassan Fayed (Aydi) on Building AI for Every Farmer on Earth and Why Software Has Failed AgricultureFWDstart · on farm management software96 / 100
B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)How I Made it in Marketing · on Vertical SaaS88 / 100
Ep. 191 - The Next SaaS Wave: Don’t Sell the Tool, Own the OutcomeSaaS Backwards · on Vertical SaaS87 / 100
Scaling AgTech Across Europe Lessons From eAgronom CEO Robin SaluoksStartup Builders & Backers · on farm management software84 / 100
#62 Synthetic Human as a Service | Krishna (Vasanth) NamasivayamVenturing with Vishesh · on Vertical SaaS80 / 100
Empowering SMBs to thrive in a digital-first world with Irana WastiSMB Tech Innovators, powered by Gusto · on Vertical SaaS80 / 100
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