Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2

Episode notes

Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there. Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System . Quotes from this episode: "It is very, very possible to over-brand". "There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".

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