Upon Arrival · 2023-09-24 · 25 min
Key moments - from our scoring
Substance score
40 / 100
Five dimensions, 20 points each
This final part of Danielle Fitzpatrick Clark's interview focuses on practical LinkedIn tactics for business professionals, particularly those promoting events and podcasts. Clark explains that LinkedIn's algorithm penalizes direct links in post text, recommending instead that admins or friends post links in comments, or using photo hyperlinks accessible from mobile. She challenges common LinkedIn advice like posting multiple times daily (which dilutes previous post performance) and participation in engagement pods with mismatched audiences, calling them "vanity numbers" that hurt rather than help algorithmic reach. Clark details LinkedIn's unique 5-day distribution model versus other platforms' 12-hour windows, emphasizing that the algorithm logically extends content to similar audiences based on who engages with it. For podcasters specifically, she recommends creating polls within niche LinkedIn groups to identify listener interests, then promoting relevant episodes to that warm audience. She also suggests building email lists through DMs and profile lead magnets as funnel components. Clark runs monthly LinkedIn bootcamps teaching event promotion and authority-building without aggressive sales tactics, positioning LinkedIn as superior to Facebook and Instagram for conferences and events.
Have an admin or friend post the link in the comments and pin it to the top, wait an hour after posting to add links to text, tag a company product page instead of linking directly, or use a hyperlink within a photo that people can click from mobile.
The algorithm reads engagement from mismatched audiences (AC repair people, coaches, unrelated industries) and then shows your content to those irrelevant people instead of your actual ideal clients, making the engagement vanity metrics rather than valuable reach.
LinkedIn extends post distribution over 5 days, progressively showing it to larger portions of your audience each day, unlike other platforms that concentrate reach in the first 12 hours, so posting multiple times daily damages your previous post's performance.
Create polls in LinkedIn groups where your ideal clients gather asking what topics they want to learn about, then reply with a relevant podcast episode that covers exactly that topic, so listeners who raise their hand in the poll come with intent and often listen to multiple episodes.
She rejects the advice to post constantly on LinkedIn, saying it fragments your reach across posts; she also warns against engagement pods with unrelated people, both of which feel productive but actually train the algorithm to show content to wrong audiences.
Our reviewer’s read on each dimension, with quotes from the episode.
There are a handful of genuine tactical tips buried in the episode - LinkedIn's 5-day content distribution window, the admin-posts-the-link workaround, and the engagement-pod audience-mismatch problem - but they are surrounded by lengthy filler: scheduling chitchat, a meditation tangent, and mutual appreciation exchanges that eat up a significant share of the runtime.
the algorithm doesn't want to see a link in there until an hour after posting it
the LinkedIn algorithm is that it's extending out who and how many people it's putting it in front of over the course of five days, rather than what most social media platforms are doing is like, yeah, it's like within 12 hours
The engagement-pod audience-contamination argument is the most non-obvious point in the episode - showing mechanistically why vanity engagement backfires - but the surrounding advice (post less, build relationships, word-of-mouth is king) is entirely standard LinkedIn content-marketing doctrine.
the algorithm is reading it as oh, we need to put this in front of this AC and heating guy over here and people who run those types of businesses and this life coach over here, when this person right here is somebody who leads SaaS leaders
it is vanity numbers and it is in vain and it really is just to make you feel better rather than putting it in front of people that you really need to get it in front of
Danielle Fitzpatrick Clark is a working LinkedIn marketing consultant with real practitioner experience, but she operates as a coach selling bootcamps and memberships rather than as a senior B2B operator who has scaled a business; her credibility claim of being 'maybe the third or fourth person in the world' who knows LinkedIn changes is unsubstantiated and undercuts rather than supports her authority.
I'm probably maybe the third or fourth person that knows in the world what's changing on LinkedIn
they are making my agency recession proof, I will say that
The episode offers a handful of concrete figures - LinkedIn's ~800M users, the one-third solo-platform stat from 2022, the one-hour link delay, and the five-day distribution window - but most tactical claims lack supporting data, named client results, or documented case studies, and the sole external metric (Craig Cleiman's $30M in four years) is introduced by the host as an aside, not interrogated.
a third of the people on LinkedIn as of 2022, over a third, actually a little bit over a third this is their only social media platform. So a third of these users and I think they're up over 800 million
he took his company to $30 million within four years
The host lands one genuinely sharp question ('What are you disagreeing with most these days?') that produces the episode's best content, and several questions are topically relevant; however, she allows the self-aggrandizing 'third or fourth person in the world' claim to pass unchallenged, indulges a lengthy off-topic meditation tangent, and closes with self-promotion about her own podcast-launch service.
What are you disagreeing with most these days?
Yeah, and it's always good to you know. Stay plugged into a community that is just informing you of all the changes that social media apps are making
Computed from the transcript - who did the talking, and the words that came up most.
Ever wondered how to grow your podcast audience through LinkedIn? That's revealed in this episode. We also look at practical strategies to avoid being penalised by the platform's algorithms like clever link insertions, tagging, and photo post techniques. Plus, the power of polling and crafting compelling content. Finally, Danielle shares her wisdom for staying productive and avoiding burnout while raising a family. Danielle Fitzpatrick Clark is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve. Quotes from this episode: " LinkedIn, when it comes to conferences and events, is hands down my favourite platform".
Transcribed and scored by The B2B Podcast Index.
1 - >
Speaker 1: Last time on this podcast. 2 - > Storytelling is actually doing really well, and I know why 3 - > Storytelling is doing so well on video and in even post because 4 - > we have so much AI going right now. 5 - >
Speaker 2: Welcome to Upon Arrival, a show that uncovers 6 - > stories and strategies that make up all the moving parts of 7 - > business events tourism. 8 - > I'm Adelaine Ung, and this is Part 3, the final part of my 9 - > interview with Danielle Fitzpatrick-Clock, a dream 10 - > client attraction specialist and a disruptive strategist on 11 - > LinkedIn. 12 - > Also the founder of Influence Builder and the Influencer 13 - > Builder Club, danielle has been sharing a bucket load of 14 - > LinkedIn tips, from how to think about your profile differently 15 - > to attract the right connections to your page and have them find 16 - > you interesting, to direct messaging unequally. 17 - > In this final part, danielle continues to reveal what works 18 - > on LinkedIn, which is a massive relief if you've been even 19 - > slightly frustrated trying to figure out its algorithm. 20 - > I begin this part by asking her a question I've been wondering 21 - > about for a long time how do you insert links in your post 22 - > without being penalized by the platform? 23 - > Let's jump straight into the conversation when it comes to 24 - > links. 25 - > I mean you mentioned links on your posts. 26 - > What is best practice, because sometimes you just can't avoid 27 - > it. 28 - > If you want to get tickets, here is the link. 29 - > If you're not posting that within the post itself, people 30 - > have been putting them in the comments section. 31 - > I mean, is that a good idea? 32 - > Does that work with the algorithm better? 33 - >
Speaker 1: Yeah, there's a couple of things that you can do 34 - > with the algorithm. 35 - > The algorithm does not like links right now. 36 - > They just don't. 37 - > Here's what I would do. 38 - > I'd have your admin put the link in the comment, not you. 39 - > Have the admin put the link in the comment, or a friend, can 40 - > you go put this link in there? 41 - > It's really going to hurt you if it's you putting the link in 42 - > there. 43 - > You could actually say check the link in the comments and you 44 - > can actually pin to the top somebody's comment. 45 - > They could put the link in for you. 46 - > That's just a hack. 47 - > Otherwise, the algorithm doesn't want to see a link in 48 - > there until an hour after posting it. 49 - > That's what it's. 50 - > Yeah, I know it's crazy, an hour after posting it. 51 - > That's one of the things. 52 - > The other thing is that you can, of course, tag. 53 - > You can tag people or you can tag the company page. 54 - > Go check out the company page. 55 - > The link in the title is where you go and get your events or 56 - > check out more information on the event. 57 - > Have an event page. 58 - > If you have a business page, you can actually have a sub page 59 - > . 60 - > That's a product page. 61 - > The product page could be an event page. 62 - > You could tag that. 63 - > That link can go right in. 64 - > There's all these different ways to work around it, just knowing 65 - > that, yeah, they don't necessarily like the links in 66 - > the text. 67 - > You can have somebody drop the link for you and pin that 68 - > comment to the top. 69 - > You can tag the product page. 70 - > That's a sub page of the business page. 71 - > That will send people in. 72 - > I mean, it's a couple extra clicks, so it's not ideal. 73 - > The other thing is that you can actually put a photo and you 74 - > can put a hyperlink in the photo . 75 - > Now, if you do that from your phone, that's something where 76 - > you can actually put the link in the photo. 77 - > Click on the photo, click on the link in the photo. 78 - > They put that there so that more people would put the photo 79 - > up and put the link in the photo . 80 - > You could actually do that. 81 - > You just got to do it from your phone. 82 - >
Speaker 2: Yeah, I'm sure it's pretty clear to our listeners 83 - > that there's a ton more where that came from. 84 - > I know you run boot camps. 85 - > You've got one coming up in August. 86 - > I'm not exactly sure if, by the time this episode gets 87 - > published, whether it might just be a little bit too late. 88 - > How often are you running these boot? 89 - >
Speaker 1: camps yeah, with LinkedIn, we try to run them 90 - > every couple months. 91 - > We actually haven't run one yet this year because I was really 92 - > busy building out a couple of other pieces of membership areas 93 - > and stuff, but now we're coming back into our events. 94 - > When I get right back into my events that I like to run them 95 - > either monthly or I run them every other month. 96 - > The boot camp one we're definitely doing one in August, 97 - > based on just how many people want to come into this one. 98 - > I think I just launched it today and there's all these 99 - > people like okay, yeah, I'm coming in. 100 - > I'll probably run another one in September because events are 101 - > really big and we use LinkedIn to fill our events all the time. 102 - > It's like the best platform. 103 - > Facebook is good too. 104 - > Instagram can be good for retreats, but LinkedIn, when it 105 - > comes to conferences and events, is hands down my favorite 106 - > platform. 107 - > So a lot of event planners, a lot of people running events, 108 - > are on LinkedIn using this and we just we teach them how to do 109 - > this. 110 - > So the boot camp really does teach you how to sell without 111 - > being really sleazy and to really start thinking about how 112 - > can you boost your authority as well. 113 - > But yeah, we're going to be running those every month, of 114 - > course, like yes, everything I've told you is just a tip of 115 - > the iceberg. 116 - > There's so much more information with LinkedIn, and I 117 - > think what's really important is to just not get yourself 118 - > overwhelmed, because small changes can go a long way. 119 - > I mean, even just the polls will take you guys a long way. 120 - >
Speaker 2: Yeah, and it's always good to you know. 121 - > Stay plugged into a community that is just informing you of 122 - > all the changes that social media apps are making, because 123 - > they're constant. 124 - > Yeah, it's so hard to keep up, yeah. 125 - >
Speaker 1: They're definitely making my agency recession proof 126 - > , I will say that. 127 - > So I appreciate them for that, because this is what we do, like 128 - > we are online and we're getting information, and then we're 129 - > using critical thinking skills, like OK, so how do we need to 130 - > shift what we're teaching, or how do we need to shift what 131 - > we're doing in order to make this new algorithm, or the 132 - > changes in the algorithm, work for us instead of against us? 133 - > And so it's a daily thing. 134 - > It's not just with LinkedIn. 135 - > Although that is my preference, I'm on LinkedIn, so, yeah, I'm 136 - > probably maybe the third or fourth person that knows in the 137 - > world what's changing on LinkedIn. 138 - > I mean, we know Facebook too Facebook ads, facebook posting 139 - > the things that are working, the things that aren't. 140 - > You know, and I think that a lot of times, what I see is I 141 - > see the gurus out there and the experts teaching the things that 142 - > have already gone past. 143 - > I don't like to do that. 144 - > I like no, no, no. 145 - > You guys need to know this now, and so that's why we're trying 146 - > to do this. 147 - >
Speaker 2: What are you disagreeing with most these days 148 - > ? 149 - >
Speaker 1: Okay. 150 - > So with most the posting all the time on LinkedIn, I actually 151 - > don't think that's. 152 - > That's not the way to do it. 153 - > I it takes away from the post before if you haven't given 154 - > enough time, because the algorithm will put it in front 155 - > of a certain percentage of your following within that first day. 156 - > If it does well, then they'll put it in front of another like 157 - > a smaller percentage, but still a pretty high percentage the 158 - > next day and then the next day and the next day. 159 - > So one of the things with the LinkedIn algorithm is that it's 160 - > extending out who and how many people it's putting it in front 161 - > of over the course of five days, rather than what most social 162 - > media platforms are doing is like, yeah, it's like within 12 163 - > hours. 164 - > It doesn't even matter that it never existed anyway, so just 165 - > when people come to your profiles and push people to your 166 - > profile. 167 - > So that's something I don't agree with. 168 - > I actually don't think that's working to people's advantage. 169 - > I don't think that people should get into very you know, 170 - > pods with their friends, right? 171 - > So there's there's all these people that they have different 172 - > backgrounds and stuff, and so they're getting into pods and 173 - > those are the people that are liking their posts and 174 - > commenting on their posts and so it looks like they have people 175 - > right. 176 - > But here's the thing is that the algorithm is telling LinkedIn 177 - > or you know, going back, the algorithm is reading it as oh, 178 - > we need to put this in front of this AC and heating guy over 179 - > here and people who run those types of businesses and this 180 - > life coach over here, when this person right here is somebody 181 - > who leads SaaS leaders or who works with SaaS leaders. 182 - > So so what they're doing is they're putting those posts on 183 - > you know how to be an excellent SaaS leader in front of AC and 184 - > heating guys and coaches and people who are in in that 185 - > industry at all. 186 - > So that's something where you know I tell people like, yeah, I 187 - > know it feels good, but just you know it's it's all in vain. 188 - > It really is it legitimately? 189 - > is vanity numbers and it is in vain and it really is just to 190 - > make you feel better rather than putting it in front of people 191 - > that you really need to get it in front of. 192 - >
Speaker 2: I can see people hitting their head against the 193 - > wall now going. 194 - > I've been doing that all day. 195 - > It's OK, though. 196 - > I mean you got to try these things to see. 197 - >
Speaker 1: But you know, this is the thing that people come to 198 - > me all the time. 199 - > Well, I mean, the only people I have commenting are, you know, 200 - > people in my pod and and this stuff. 201 - > And I'm just like, why do you think that is? 202 - > And I just I ask that question and, like you know, I just don't 203 - > think that the content is good enough and I'm like it's and I'm 204 - > looking at their content, I'm like this is great content. 205 - > It's. 206 - > It's too bad that your ideal client isn't seeing it, because 207 - > I need to see it. 208 - > But the reason they're not seeing it is because the people 209 - > that are liking it and are commenting on it aren't the 210 - > right people. 211 - > So, unless you can get in a pub where your ideal clients are, 212 - > that's where you need to go, because then it'll show it in 213 - > front of other people who are your connections and your 214 - > followers, who are ideal clients . 215 - > It's just how it works. 216 - > I mean, it's very. 217 - > Algorithms are very logical. 218 - > They're very logical. 219 - > So what makes logical sense is usually where the algorithm will 220 - > go. 221 - >
Speaker 2: Yeah, I just wish it would tell us what its logic is 222 - > sometimes. 223 - > Stop us guessing so much. 224 - > Selfish question how can podcasters use LinkedIn to grow 225 - > an audience for their show? 226 - > I know that's a bit of a tough order, because people generally 227 - > don't like changing platforms when they're on a particular 228 - > social media. 229 - > So any advice there? 230 - > Oh my gosh. 231 - >
Speaker 1: Tons of advice. 232 - > Okay, which one do I want to start with? 233 - > Okay, so when it comes to podcasts, right, Polls will work 234 - > really good. 235 - > Again, how many are groups with your ideal clients? 236 - > So let's just take this episode , for example. 237 - > If you go into a LinkedIn group that is all for people who have 238 - > events right, or they're planning events, or they're 239 - > coaches that have events, or whatever that niche is for you, 240 - > and you say you create a poll and say you know what are the 241 - > things that you really want to know about LinkedIn that will 242 - > help you sell more tickets for your event, and create that poll 243 - > . 244 - > You can see what it is and then you can actually say you know 245 - > what. 246 - > I actually covered this with Danielle Fitzpatrick-Clark in 247 - > this last podcast. 248 - > She dropped so many good bombs on how you can use LinkedIn. 249 - > Here's the link. 250 - > Go watch it and please, you know, if you feel like sharing 251 - > it with some of your colleagues, I would really appreciate it 252 - > and don't forget to subscribe. 253 - > But you're like you have a podcast episode that's specific 254 - > to what they're looking for. 255 - > You create a poll in a LinkedIn group that has hundreds of 256 - > people voting on it, and then you take that next step and say 257 - > you need to go check this out. 258 - > It's going to tell you, she's going to tell you exactly what 259 - > you need to know for this, and so you're not just telling them 260 - > in a post where they may not see it. 261 - > You're actually sending them, when they've raised their hand, 262 - > that specific podcast episode that's going to launch at least 263 - > one episode way up. 264 - > And then what do people do when they go and watch one episode? 265 - > That was really good. 266 - > Who else did she got on here, and so then that's kind of the 267 - > effect that it has. 268 - > So yeah, so that's a strategy that you can use with every one 269 - > of your episodes. 270 - > Choose your LinkedIn groups wisely, Test them out. 271 - > So that's one thing you know. 272 - > I wouldn't say that LinkedIn ads is the way to go. 273 - > They're really expensive and they just they're still figuring 274 - > it out. 275 - > Linkedin is still figuring that one out, so I don't recommend 276 - > that. 277 - > The other thing is is that I will find nice little ways to 278 - > get my ideal clients on my email list. 279 - > So getting that email subscription can be another way 280 - > to send them a podcast episode and put that within your funnel. 281 - > So you can do that in the DMs. 282 - > You can do that. 283 - > You can highlight those jewel worthy lead magnets right on the 284 - > profile. 285 - > It can be something that you use polls for to bring people in 286 - > and then the podcast episode is afterwards and all these 287 - > different podcast episodes are afterwards in that funnel. 288 - >
Speaker 2: Love that I have taking notes and I will execute 289 - > and hopefully I'll get people who are listening taking that 290 - > poll come back here and listen and looking at themselves in the 291 - > mirror. 292 - > I go, I gotcha, yeah, yeah. 293 - >
Speaker 1: Hey, hey. 294 - >
Speaker 2: And you know it works , surprise folks. 295 - > And then you go and do the same thing, yeah, and make that work 296 - > for your thing as well, yeah. 297 - >
Speaker 1: Well, I mean, you know what all this is. 298 - > It's all really good information anyway, because you 299 - > know what it's doing. 300 - > Just getting it out there more this information is keeping 301 - > people from just being sleazy sales people in the DMs Because 302 - > it's not working. 303 - > Yeah, it's not working. 304 - > And you know, one of my core values is success, and the 305 - > success doesn't mean for just me , it means for everybody. 306 - > So if I'm going to teach you something, it's because it works 307 - > . 308 - > I'm not going to teach you like , oh, just, you know, play the 309 - > numbers game, that's. 310 - > I mean, you still have a brand, you don't want to burn any of 311 - > the bridges that go back to your brand, and so there are ways, 312 - > and this is a lot funner and funny enough, it may seem slower 313 - > , it's not. 314 - > It actually saves you so much time, so much agony of trying to 315 - > figure it all out yourself. 316 - > But then the other beautiful thing is that you're focusing 317 - > more on the ideal client, the relationships, and when you 318 - > focus on that, that just blossoms and expands because 319 - > they're going to bring in people . 320 - > Still, the best form of marketing yes, I'm going to say 321 - > it, I know I'm a digital marketing the best form of 322 - > marketing is still the relationship, the word of mouth 323 - > marketing. 324 - > It is, it always will be. 325 - > It's just we've changed the platforms on where we build the 326 - > relationships and how we do word of mouth marketing. 327 - > So if somebody is going to speak about you, your company, 328 - > your event, you better make sure it's good, it's a good 329 - > experience. 330 - >
Speaker 2: Yeah, there's all that built-in credibility from 331 - > word of mouth that just can't be topped. 332 - > What do you think is in the near future with LinkedIn? 333 - > I mean, what trends should we prepare for? 334 - > Everyone talks about how everything is going towards 335 - > video. 336 - > Is that something that you know ? 337 - > Yeah, what else? 338 - >
Speaker 1: What else? 339 - > So shortened content, yes, but LinkedIn is also still 340 - > professional. 341 - > So, content like content, they are really pushing creators. 342 - > They want people to be creators . 343 - > They want people to be putting content. 344 - > They are a massive search engine, yes, but they are the 345 - > master creators here. 346 - > They really are. 347 - > So I think, for LinkedIn, build your authority, build your 348 - > expertise, build your following, build your connections and make 349 - > sure that you're not just building it for the number sake. 350 - > Build it for the relationships, because the way that LinkedIn 351 - > is going is that they want quality, they want more of it, 352 - > but they want quality. 353 - > So think about what is quality and how LinkedIn is 354 - > differentiating themselves from all the other social media 355 - > platforms, because this is their differentiator, where they're 356 - > about the quality, yes, they're about the content. 357 - > They are about the relationship , they're about the 358 - > professionalism and they're not going to stray from that. 359 - > They just aren't. 360 - > I mean, where would they go? 361 - > They're going to be like TikTok . 362 - > They're going to lose everybody they're going to lose everybody 363 - > . 364 - > And here's another nice little stat is that a third of the 365 - > people on LinkedIn as of 2022, over a third, actually a little 366 - > bit over a third this is their only social media platform. 367 - > So a third of these users and I think they're up over 800 368 - > million a third of those people are on nothing else but LinkedIn 369 - > . 370 - > Now, if you look at the stats for Facebook, instagram, tiktok, 371 - > I mean, they're on all of them. 372 - > So that says a lot about the platform itself and the users on 373 - > it. 374 - > So you can expect the same in regards to what is it that 375 - > LinkedIn is about. 376 - > They're going to continue on there. 377 - > They're just going to improve. 378 - > They're going to improve. 379 - >
Speaker 2: I have learned so much, so I am so grateful. 380 - > I don't know how you make entrepreneurship work so well 381 - > for you. 382 - > You're obviously keeping ahead in terms of the algorithm 383 - > changes, keeping on top of all of that and what's working in 384 - > marketing today, especially as far as LinkedIn is concerned and 385 - > we had this chat before we recorded this interview that you 386 - > also have three kids, that you're running around and being 387 - > the Uber driver, and I mean, how do you manage it all? 388 - > I mean, with entrepreneurship, it can easily be all about the 389 - > hustle. 390 - > How do you make it work? 391 - >
Speaker 1: What keeps you centered? 392 - > Yeah, I meditate a lot. 393 - > I do, I have to, and I can feel it when I need to meditate, and 394 - > then so it's more about the flow, the ebbs and the flows. 395 - > It's just part of life, and so I don't come right out and tell 396 - > everybody this. 397 - > I'm very spiritual, so I think that there's reasons for 398 - > everything. 399 - > I'm aware of my surroundings. 400 - > I'm aware of myself first, and then I'm aware of my 401 - > surroundings, and so I can move into where the flow is and I can 402 - > feel into that, and so that will help me stay on the course 403 - > that I'm supposed to be on, and I follow the passion too. 404 - > So there's all these different things in entrepreneurship, 405 - > there's all these different ways that you can go, and so you 406 - > just have to really be grounded and centered in yourself and 407 - > what you're here to do, and know that and know what you know 408 - > what you're here for, and the more that you do that it's 409 - > actually the more clear you become. 410 - > And so when you're clear, then you can make those the right 411 - > next steps for you connecting with the right people, getting 412 - > rid of all the things that don't matter and just staying in the 413 - > course, staying in the process, enjoying the process, and so 414 - > when that happens, you've got time for everything. 415 - >
Speaker 2: Yeah, and time for the right things as well. 416 - > So I'm learning that lesson myself. 417 - > I just spoke with Craig Cleiman whom our listeners will hear on 418 - > the podcast as well, or might have just been published, and he 419 - > was telling me he took his company to $30 million within 420 - > four years Wow. 421 - > And I asked him what his secret was and it was four to five 422 - > hours in quiet time and that could look like hiking, that 423 - > could look like just downtime, and this guy's a rock and roller 424 - > . 425 - > Yeah, I was like, really Like that's what you do to get this 426 - > success, and it's just that counter-intuitive advice that is 427 - > kind of either not obvious or to some of us, it is obvious but 428 - > we just haven't put it into practice yet, just because we're 429 - > still stuck in the hustle. 430 - > Yeah, so that is yeah. 431 - > I'm grateful that you shared that. 432 - > So that's something I got to work on. 433 - > How can people connect with you , danielle, if they wanted to 434 - > know more about you, if they missed your most recent bootcamp 435 - > but would love to sign up for the next one, how can they get 436 - > all of that information? 437 - > The best ways LinkedIn. 438 - >
Speaker 1: It really is. 439 - > I mean you guys. 440 - > Of course I should have seen that coming you guys can message 441 - > me on LinkedIn because I'm in it. 442 - > I'm in LinkedIn. 443 - > So if I was to say what platform am I in, it's 444 - > definitely LinkedIn, facebook. 445 - > It just depends on the day, but most of the time I try to stay 446 - > away from that platform. 447 - > I had a birthday recently too, and I had to turn off my phone. 448 - > I'm like, well, I mean it's don't get me wrong, I love the 449 - > birthday wishes, but there's just so many coming in from the 450 - > DMs, and especially with Facebook, that I'm like you may 451 - > not get me in the DMs on Facebook you may not, but 452 - > LinkedIn you will. 453 - > If you really really want to get a hold of me quickly, then 454 - > you can email me at info at influencebuildercom, because my 455 - > team they'll let me know. 456 - > They're in my emails all day long because we've got like 457 - > three or four of them. 458 - > So definitely not something that I don't manage. 459 - >
Speaker 2: That that's not my thing. 460 - > That's not my thing, ok. 461 - > But for information on your bootcamps, linkedin is also 462 - > where you announce them. 463 - >
Speaker 1: Yeah, linkedin will be announcing them. 464 - > And then we I mean I run audio events all the time. 465 - > So either follow me and I am getting kind of at the top of 466 - > who I can connect with, but you can follow DayanthasPentroClarke 467 - > and I just you know the little bell, the little bell in the 468 - > profile, ring my bell. 469 - > It'll notify you of all the things. 470 - > And I do have newsletters and stuff as well that you can sign 471 - > up for that. 472 - > We're starting to really ramp up our newsletters because we 473 - > just got tons of information for everybody on LinkedIn. 474 - > I don't necessarily always write about LinkedIn, but I'm 475 - > getting really tired of all the same information coming out. 476 - > I'm like you know what? 477 - > I should probably just jump in here and tell you guys what you 478 - > really need to do. 479 - > And it's just kind of me just like wait, I don't know if I'm 480 - > supposed to be on their platform talking about them with 481 - > LinkedIn. 482 - >
Speaker 2: Oh they probably love you for that. 483 - > They probably would. 484 - >
Speaker 1: And so it's just because there's some really good 485 - > information, there's some great information and there's a lot 486 - > of bad information, so I want to contribute to the great 487 - > information. 488 - > So we're going to be writing about LinkedIn a lot, wow. 489 - >
Speaker 2: Yeah, and did I just hear you say that you're using 490 - > audio as well on LinkedIn? 491 - > I've just heard about LinkedIn audio events and I'm not even 492 - > sure if that's a shiny object or is that something that you're 493 - > going in for. 494 - >
Speaker 1: Oh no, we've been doing audio events since they 495 - > came out. 496 - > They're amazing. 497 - > So they came out over a year ago and I mean I teach on them. 498 - > So I had one today. 499 - > Actually, I did one at 1 PM today. 500 - > I was talking about summer sales and how, because everybody 501 - > was coming to me and saying I'm not getting any sales. 502 - > And it's the summer and I'm like really this has been our 503 - > busiest month in July. 504 - > So then I'm like you guys want some tips, so I'll just go on to 505 - > an audio event, and with an audio event, this is something 506 - > that LinkedIn is trying to push out there and get it more and 507 - > more popular because, again, content creation, and so what 508 - > I've been doing is I do the audio events, no-transcript, I 509 - > follow up in the DM so I give them some really good stuff. 510 - > You can record audio events. 511 - > But here's, the other thing is that people prefer video when it 512 - > comes to replay. 513 - > So today I did a recap so you can actually go to Daniel 514 - > Fitzpatrick Clark and you can see the recap of what I had for 515 - > my audio event, but it's in a video format so you can actually 516 - > see what I talked about and I talked about. 517 - > Well, you guys are looking for more sales. 518 - > Here's some thoughts, here's some solutions. 519 - > Then, of course, this is what I like to do, but I like the 520 - > transformation part of it. 521 - > So, after I gave the solutions, like okay, so here's where I 522 - > want your awareness to be and your awareness needs to be. 523 - > Am I a self-fulfilling prophecy on this? 524 - > Which is, am I telling myself all this stuff and it actually 525 - > is coming true because I say it is, so I'm not getting summer 526 - > sales because nobody's around. 527 - > And that's actually just me saying it and not actually true. 528 - > Doesn't have to be true. 529 - > Then the second piece is like do you know your numbers? 530 - > Are your metrics the same in your sales process that they 531 - > were in the spring, when it was busier, when you're getting more 532 - > sales? 533 - > Because if you're not reaching out to as many people because 534 - > it's the summer, then you're not going to get the sales. 535 - > So, yeah, so I do all those things and then I do a recap. 536 - >
Speaker 2: Yep, okay, and just to be clear, an audio event is 537 - > that just like hopping on an open mic and just streaming in a 538 - > live audio event? 539 - > But then you said you could also pre-record it and kind of 540 - > post it. 541 - >
Speaker 1: That sounds like a podcast really it does, but so 542 - > LinkedIn doesn't let you record it. 543 - > So what I do is I actually bring up Zoom, so I'll have Zoom 544 - > come in and I will share the screen. 545 - > But when you go into the advanced features of your share, 546 - > it'll say share the audio. 547 - > So you can just turn off your camera. 548 - > You can turn on the share the audio and then start the audio 549 - > event and then you're recording it so you can send people that 550 - > replay. 551 - > Nobody ever listens to my audio replay, so I'll just do a video 552 - > recap and for whatever reason that ends up doing really well, 553 - > then I can also stream that audio recap on the rest of my 554 - > social media platforms and it's well received that way on 555 - > multiple platforms. 556 - > So, and I used to do the audios , but now it's just like I'm 557 - > just going to do a video recap and just tell people here's like 558 - > , here's what you need to know. 559 - > You did miss the Q&A and it was really good, but you know, come 560 - > to the next one, go follow me on LinkedIn. 561 - > So then it sends people over to follow me on LinkedIn. 562 - >
Speaker 2: Well, ladies and gentlemen, I think it's 563 - > conclusive that if you were to learn LinkedIn tips from anyone, 564 - > it would be Danielle. 565 - > She's like a fire hose of information so many valuable 566 - > LinkedIn tips and they're not the run of the mill and 567 - > sometimes even opposite of everything that you've been 568 - > hearing from other gurus LinkedIn gurus. 569 - > So I appreciate you so much. 570 - > I have learned a lot. 571 - > Probably will take me the rest of the year to implement. 572 - > At least I know where I'm going now. 573 - > You did ask, so I gave yes that's so valuable, and I know 574 - > that I mean LinkedIn is one of those topics that my listeners 575 - > are really keen on. 576 - > So that's been fabulous. 577 - > You have provided so much value . 578 - > Thank you so much. 579 - > I appreciate you. 580 - > You're so welcome. 581 - > It was my pleasure. 582 - > I'm not sure about you, but my notepad is full of notes and I'm 583 - > not kidding about being slow to implement, so I hope you'll 584 - > beat me in terms of speed, but at least I'm feeling a lot less 585 - > lost now in the world of LinkedIn. 586 - > It's like I can see where the pieces of the puzzle are Finally 587 - > , at least until there make some major algorithm changes yet 588 - > again, when I'm sure I'll be doing an update interview. 589 - > By the way, Danielle has also launched her own podcast, which 590 - > I encourage you to check out. 591 - > It's called Minds of the Mighty and I'll put a link in the show 592 - > notes along with details for how you can find out more about 593 - > Danielle and all she offers. 594 - > And if you've ever considered launching your own podcast with 595 - > a strategy to land in Apple's top 200 charts in the first week 596 - > , feel free to send me an email at uponarivalpodcastcom and 597 - > we'll explore how we can make that happen. 598 - > Catch you next week for another great interview to uncover more 599 - > stories and strategies for a successful future. 600 - > Till then, cheers.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How to Turn Your Social Fans Into Subscribers and Buyers with Jesse ClemmenseCommerce Impact Podcast · on Email list building82 / 100
Why Employee Advocacy Fails on LinkedIn (And What to Do Instead)Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · on LinkedIn algorithm80 / 100
Rand Fishkin on Building Brand Influence in a Zero-Click WorldContent Disrupted: Bold Takes on Brand Marketing · on LinkedIn algorithm79 / 100
How a Solo Dev Hit 10K MRR by Selling Templates on GumroadThe Indie Hacker Podcast with Fexingo · on Email list building77 / 100
Highest-Performing LI Lead MagnetsLinkedIn Ads Show · on LinkedIn algorithm75 / 100
Event-Based Marketing To Cultivate Community & Culture with @dominiquebroadway - S1:E8Creative Friction · on Email list building75 / 100Ep 117 Mastering LinkedIn's profile optimisation, networking strategies, and algorithm secrets, with Danielle Fitzpatrick Clark Part 2Ep 116 The No.1 mistake that's probably hurting your LinkedIn profile, with Danielle Fitzpatrick Clark Part 1Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2Ep 114 Rocking your events and How to know what attendees really thought about their last event with you, with Kraig Kleeman Part 1Ep 113 What Vivid Sydney and Pokemon Go can teach us (or not) about immersive events, with Nathan Cassar Part 2