Ep 113 What Vivid Sydney and Pokemon Go can teach us (or not) about immersive events, with Nathan Cassar Part 2

Episode notes

Sometimes we can stick to safe formulas while the rest of the world forges ahead with innovative ways for our events. Event producer Nathan Cassar believes this is what's happened to Sydney's Vivid Festival and other events that have not yielded the desired results for attendance, scoring wins for creativity or building community. But all is not lost, with plenty of inspiration around to correct our course, including lessons we can learn from Pokemon Go. Based in Sydney, Australia, Nathan's rich experience has included being a Cruise Director for Princess Cruises, emceeing wedding receptions and leading major awards evening galas. His own awards have included Best Wedding MC by the Wedding Industry Awards (Western Sydney) 2023 & 2022 and Most Entertaining MC (NSW) - Lux-Life Global Excellence Awards 2022. Quotes from this episode: "(I would love to see) the ability to be more bold rather than this wide, wide funnel to try to bring as many people in as possible to take away as much money as you can (through things like) a $22 chips on a stick." "Ask us what we're really capable of because we're already masters of being able to manipulate language and people." Nathan's website:

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