What Makes a Trip 'The Greatest of All' with Expedia's insights

Episode notes

VP - Global Partner Marketing at Expedia Troy O'Bryan shares what makes a trip ‘the greatest of all’ before, during, and after the travel experience with research-based insights. In today's episode, Truth Behind Travel Podcast's host Dolores Semeraro talks to Portland-based Troy O'Bryan from Expedia about what so we need to invest in when it comes to creating a memorable experience for guests and clients alike, where should $$ budget be allocated and what are the trends we must keep an eye on. You will love this episode if you need to: - know what experiences you should be adding to your travel product to make it 'the greatest - learn from research-based findings, what are the main trends that you should be aware of - understand what’s the digital behavior of today’s travelers? What are they clicking on, and what are they browsing about? and most importantly ask yourself: What memories do I want my guests to have?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Leverage Your Community Like An Expedia PMMProduct Marketing Adventures · on Expedia83 / 100
• $1.6B Hotel Portfolio CEO on Who Wins the AI EraHotel Tech Insider · on Expedia77 / 100
• Cutting-Edge Hotel Distribution and Booking Tools for 2026 | with Brian Reising and Oshick ShamsGAIN Momentum · on Expedia74 / 100
• 205 - Respond & Resolve™ 10 Year AnniversarySuite Spot: A Hotel Marketing Podcast · on Expedia73 / 100
• Practice Like You Play: How Product Teams Win with Clarity, Conflict, & Staying in the GamePractical Product Management · on Expedia67 / 100
• Embedding Value in the Insurance MarketTech means Business · on Expedia63 / 100

• Trust, wellbeing-led choices and asking the bigger questions: welcome to the era of The Travel Coaches65 / 100
• Deep Travel: who does it, how it works and why you can no longer ignore it49 / 100
• Transformational Travel: taking the lead and shaping the future with Jake Haupert61 / 100
• Rethinking Inclusion in the Global Tourism Industry with Alessandra LoTufo Alonso75 / 100
• Women Leading The Way: the Global Travel & Tourism Roundtable72 / 100