The SCP Playbook: Turning Strategy into Real-World Impact

Episode notes

Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janet Davies , Global Medical Communications Lead for Neurology at UCB, to dive into the development and implementation of SCPs. Whether you're developing an SCP or looking to optimize an existing one, this conversation offers practical insights on aligning internal teams and creating impactful scientific narratives that resonate with healthcare professionals. We’ll talk about how to: How to develop an SCP that drives consistent messaging across Medical Affairs functions Why early cross-functional alignment is essential for SCP success and adoption The critical components of an effective SCP, including pillars and lexicon development How to secure buy-in from different functions by demonstrating clear value propositions When to initiate SCP development in the drug lifecycle and how often to update it Why integrating patient perspectives and real-world feedback strengthens communication strategies Cut Through the Noise. Elevate Your Strategy.